Nike has announced Indian cricket star Shubman Gill as the global ambassador for its latest innovation, Nike Mind 001 mule and Mind 002 sneaker, marking the brand’s first entry into neuroscience-driven footwear. Designed to enhance athletes’ mental readiness alongside physical performance, the Nike Mind range leverages mind-body science by activating sensory receptors in the feet … Read more
Laqshya Media Group has been awarded the exclusive mandate by the Board of Control for Cricket in India (BCCI) to manage fan engagement and in-stadium experiences for the Tata Women’s Premier League (WPL) 2026. The scope of work includes the Opening and Closing Ceremonies, mid-innings match entertainment, and overall spectator engagement across all 22 matches … Read more
AI-driven skincare brand NXTFACE has appointed Indian cricketer Jemimah Rodrigues as its national brand ambassador, marking the brand’s first-ever celebrity association. The partnership comes ahead of the upcoming Women’s T20 League and signals NXTFACE’s intent to deepen its connection with younger, Gen Z–led audiences. As part of the association, NXTFACE will launch a comprehensive marketing … Read more
Himalaya BabyCare has unveiled a new winter-focused campaign that addresses the emotional and practical concerns parents face during an infant’s first experience of cold weather. The digital film centers on a mother’s instinctive worry about how harsh winter conditions might affect her baby’s delicate skin, especially dryness caused by cold air. Set against a warm, … Read more
Chinese smartphone manufacturer Realme has announced that it will be integrated into Oppo as a sub-brand, marking a strategic restructuring within the BBK Electronics ecosystem. The move is aimed at pooling resources, improving operational efficiency, and reducing overall costs amid increasing competition in the global smartphone market. Both Realme and Oppo are owned by BBK … Read more
Oriflame India has announced actor Nitanshi Goel as the face of its newly launched Opt Optimals Even Out skincare range, strengthening the brand’s focus on science-backed and simplified skincare solutions for Indian consumers. The collaboration marks a strategic expansion of Oriflame’s Optimals portfolio, which is designed to offer dermatologically tested products tailored to everyday skincare … Read more
TVS Motor Company has emerged as India’s largest electric two-wheeler manufacturer in calendar year 2025 (CY25), overtaking Ola Electric for the first time. The achievement marks a significant shift in the country’s fast-evolving electric mobility landscape. According to industry data, overall electric two-wheeler sales in India grew by 11.4 per cent year-on-year to 1,279,951 units … Read more
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