India Today Group has expanded its digital news footprint with the launch of Tak 360, a FAST (Free Ad-Supported Streaming Television) news channel designed for always-on, multi-screen news consumption. Positioned as India’s first FAST news channel, Tak 360 targets audiences increasingly consuming news on connected TVs and digital platforms. Launched under the Tak Network, the … Read more
Naukri has released the latest edition of its Voices @ Work report titled The Gen Z Work Code: What Drives, Engages, and Retains Them, offering fresh insights into how India’s Gen Z professionals view careers and workplaces today. The study is based on responses from over 23,000 Gen Z employees across more than 80 industries … Read more
Signify has launched Fans Reimagined, a campaign for its Ecolink BLDC fan range, featuring actor Rashmika Mandanna. The initiative positions ceiling fans not just as functional appliances, but as lifestyle products that reflect personal taste, design sensibilities, and modern living preferences. The campaign’s film showcases the fans in stylized home settings, highlighting their form, finish, … Read more
Godrej Yummiez and Stovekraft’s Pigeon Air Fryers have joined forces for a digital campaign aimed at transforming perceptions around frozen foods and air fryers in Indian households. The initiative highlights how modern cooking habits, time constraints, and evolving food preferences are reshaping everyday meal preparation. The campaign addresses lingering myths: frozen foods are often seen … Read more
Yas Island Abu Dhabi has joined forces with travel-tech brand Holiday Tribe to launch a creator-driven campaign, #MyYasVibes, aimed at engaging Indian travellers through personalized experiences. The campaign featured 12 Indian macro creators exploring the Island’s attractions, including Ferrari World™, SeaWorld, and Warner Bros. World™, and sharing their journeys across Instagram, YouTube, and Facebook. Instead … Read more
Lionsgate has announced the sale of its streaming platform, Lionsgate Play, in India and Southeast Asia to Rohit Jain, the executive who originally built and scaled the service across the region. While ownership of the platform changes hands, Lionsgate will continue to retain all its other film and television businesses in India and Southeast Asia, … Read more
ASCI Academy, the learning and development arm of the Advertising Standards Council of India (ASCI), has introduced a new e-learning programme focused on ethical UI/UX design, reflecting the growing concern around deceptive digital practices. Titled Ethical UI/UX Designs: Building Consumer Trust, the course is designed for digital marketers, product managers, designers and e-commerce professionals, and … Read more
Campus Activewear has made a strategic foray into the athleisure apparel segment, marking its expansion beyond footwear into clothing. This move broadens the brand’s portfolio, positioning Campus as a comprehensive lifestyle and activewear brand. The new apparel line features polo and round-neck T-shirts, jackets, jogger pants, and caps for both men and women, designed for … Read more
Netflix is reportedly preparing an all-cash offer to acquire Warner Bros Discovery’s film studios and streaming operations, signaling a shift from its earlier cash-and-stock proposal. The move is aimed at accelerating a transaction expected to take several months to complete and comes amid a competitive bidding process with Paramount Skydance. Netflix’s initial proposal, valued at … Read more
Decathlon India has launched its New Year brand campaign, Movement Is For All, celebrating everyday movement beyond structured fitness routines or performance targets. The campaign highlights how people stay active in ways that fit their lifestyle-whether walking, cycling, stretching, or playing sports at their own pace-emphasizing that movement already exists in daily life. Conceptualised by … Read more
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