Day: January 14, 2026

Professional luxury haircare brand Kérastase has announced Demi Moore as its new global brand ambassador, marking a powerful alignment between the brand’s philosophy and the actor’s enduring cultural influence. The collaboration reinforces Kérastase’s belief that hair is deeply personal-an expression of confidence, individuality and self-expression at every stage of life. Demi Moore is an Academy … Read more

Global influencer marketing firm YKONE has consolidated its operations with Paris-based creative production house Mirror Mirror and Indian influencer agency BarCode to form a new integrated group named ONE. BarCode, which was acquired by YKONE in 2024, will now function within the unified structure, marking a significant step in building an end-to-end marketing and creative … Read more

Project Worldwide has unveiled a new strategic intellectual property (IP) titled Math of Marketing, aimed at redefining how marketing effectiveness and return on investment (ROI) are measured in the Indian market. Designed as an ongoing framework rather than a one-off publication, the initiative seeks to create a more rigorous, evidence-led approach to evaluating marketing performance … Read more