Black Dog Soda has appointed actor Emilia Clarke as its global brand ambassador, reinforcing the brand’s long-standing philosophy of ‘Savour the Pause’. The partnership reflects Black Dog Soda’s continued focus on mindfulness and intentional slowing down in a world increasingly shaped by constant digital engagement and fast-paced lifestyles. The collaboration is anchored by a new … Read more
Sony Pictures Networks India (SPNI) has announced a leadership realignment under a revised operating model aimed at strengthening a content-first, platform-agnostic approach across both television and digital ecosystems. The restructuring is designed to deliver clearer end-to-end ownership of content, improve coordination between linear channels and Sony LIV, and better align monetization and distribution strategies. Explaining … Read more
Nayara Energy has renewed its partnership with the Tata Mumbai Marathon (TMM) for the 2026 edition, continuing as the event’s official ‘Fuelled By’ partner. The association, which began in 2025, further strengthens the energy company’s presence within one of India’s largest and most recognized mass-participation sporting events. Scheduled for Sunday, 18 January 2026, the Tata … Read more
Samsung India has initiated a comprehensive review of its media agency mandate, a development independently confirmed by e4m. The account, estimated to be worth close to Rs 300 crore, covers media planning and buying responsibilities across Samsung’s entire product portfolio in the Indian market. At present, the mandate is primarily handled by Lodestar, which manages … Read more
As it celebrates 25 years of Wikipedia, the Wikimedia Foundation has announced a major expansion of its commercial partnerships with leading artificial intelligence companies, strengthening the role of its paid data service, Wikimedia Enterprise. Wikimedia Enterprise is designed to offer structured, large-scale access to Wikipedia and other Wikimedia project content for technology companies building AI … Read more
Pee Safe’s recent $32 million Series C funding round, led by global healthcare investor OrbiMed, marks a significant inflection point for the Indian hygiene and wellness brand. What began as a focused solution for public toilet hygiene has steadily evolved into a multi-category consumer platform addressing intimate, personal and everyday hygiene needs. For the industry, this funding … Read more
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