Zomato has launched a new video-led campaign featuring Indian cricket star Smriti Mandhana, focusing on healthy eating as a practice of discipline and consistency rather than restriction. The campaign positions everyday food choices as deliberate decisions that contribute to long-term personal growth and overall wellbeing. The film draws a parallel between Mandhana’s professional journey and … Read more
Deconstruct Skincare has launched a new campaign titled #BringBackBarbershops, turning the spotlight on India’s neighborhood barbershops and their enduring cultural significance. The campaign positions these local spaces not merely as grooming outlets, but as deeply rooted social institutions built on trust, routine, and human connection. Shot across South India, the campaign features real barbers speaking … Read more
BMW India has appointed VML’s Contract Advertising India as its new creative agency, marking a strategic shift in its marketing and communication approach. The move follows a review of the brand’s creative business, previously handled by Rediffusion since 2022. Rediffusion had managed BMW India’s strategy, creative, digital, and dealer support communication over the past three … Read more
SW Network has secured the digital and creative mandate for MINI India, marking a significant partnership in the premium automotive space. Under this appointment, the agency will manage MINI India’s digital communication across platforms, encompassing brand campaigns, product-focused content, and lifestyle-led storytelling. The account will be serviced from SW Network’s Delhi office. As part of … Read more
Budweiser 0.0 has launched In the Hands of Fans, a new campaign that marks the start of its partnership with the International Cricket Council (ICC) for the ICC Men’s T20 World Cup 2026. Moving away from athlete-centric storytelling, the campaign places cricket fans at the heart of the sport, recognizing their role in shaping cricket’s … Read more
bigbasket, a TATA Enterprise, has continued its association with Royal Challengers Bengaluru (RCB) as the official quick commerce partner, expanding its focus this season to prominently include the RCB women’s team. What began in 2024 as a partnership with the men’s IPL team has now evolved into a deeper, multi-season collaboration, reflecting shared values of … Read more
Birla Opus Paints has appointed Sachin Sahay as its Chief Executive Officer. With extensive experience in launching and scaling multiple brands, Sahay has built large-scale distribution networks across urban and rural markets and led complex transformation initiatives, combining strong process discipline with people-centric leadership.
Publicis Groupe India has appointed Amaresh Godbole as CEO of Publicis Digital Experience (PDX) India, placing him in charge of the group’s integrated digital, technology and experience-led operations. He will also take on the expanded role of Chief – AI Experiences and Solutions, underscoring Publicis’ sharpened focus on AI-led, outcome-driven transformation across customer experience, commerce, … Read more
The Crayons Network has appointed Virakti Rustogi as Vice President – Media, strengthening its integrated media leadership. Based in New Delhi, she will lead the agency’s media division across branches, driving outcome-led, performance-focused strategies across the marketing funnel. With over 20 years of experience across FMCG, consumer durables, D2C and digital platforms, Virakti brings a … Read more
Kobalt has announced a global publishing partnership with India-based Madverse Music Group, a leading music distribution and publishing platform serving independent artists and labels across India and South Asia. The collaboration aims to empower creators by providing seamless access to global publishing infrastructure and monetization opportunities. Under the partnership, Kobalt will deliver comprehensive publishing administration … Read more
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