Myntra has launched its latest wedding campaign, “Wedding Fits for Everyone,” featuring popular fashion creators Komal Pandey and Siddharth Batra under the ethnic wear category. Anchored by Myntra’s extensive wedding collection of over 5 lakh styles across ethnic wear, footwear, beauty, and personal care, the campaign reflects contemporary Indian weddings through a blend of humor, … Read more
Radio City has joined hands with renowned spiritual mentor and digital influencer Dr. Jai Madaan to launch a new weekly property, “The Jai Madaan Show”, airing every Sunday from 8:00 AM to 10:00 AM across all Radio City stations nationwide. The two-hour programme is designed as a weekly appointment listening experience, offering audiences astrological guidance, … Read more
Network18 closed 2025 on a high, cementing its leadership in India’s digital news ecosystem with record-breaking performance across Connected TV (CTV), YouTube, and social platforms. The network’s strategic focus on large-screen engagement has redefined how Indian audiences consume news and long-form content, blending the familiarity of television with digital flexibility. CTV emerged as a central … Read more
Advertising agency ting has officially announced the launch of ting Sports, a specialized sports marketing vertical that formalizes over a decade of the agency’s work in the sports ecosystem. Built under the larger ting umbrella, the new vertical brings together creative strategy, storytelling, and execution tailored specifically for sports brands, teams, leagues, and institutions. ting … Read more
Astral Adhesives has launched a new national campaign for its flagship wood adhesive brand, Bondtite, titled Lakdi Ka Chumbak, marking a strategic creative shift in how the brand speaks to India’s expanding trade ecosystem. Conceptualized by The Womb, the campaign stars Ranbir Kapoor and positions Bondtite as a wood adhesive so strong that its bond … Read more
Max Group has unveiled a new brand film that brings to the forefront its integrated ecosystem of care, reflecting over four decades of purpose-led, care-centric ventures. Conceptualized and executed by DeadAnt Media in collaboration with Max Estates, the film captures how thoughtful environments and shared moments contribute to real well-being across different stages of life. … Read more
Publicis Groupe India has announced the launch of Publicis Digital Experience (PDX), a unified, client-centric digital offering designed to address the evolving middle-funnel and post-funnel priorities of modern CMOs and CIOs. PDX brings together the Groupe’s digital, technology, data, and experience capabilities to help brands drive scalable, outcome-led growth in an AI-driven world. At its … Read more
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