Sony has announced a major restructuring of its television business through a strategic partnership with Chinese electronics major TCL. Under the agreement, TCL will acquire a 51% controlling stake in Sony’s home entertainment television operations, while Sony will retain the remaining 49%, marking a shift in how the Japanese conglomerate approaches the highly competitive global … Read more
Sony Pictures Networks India (SPNI) has announced a multi-year exclusive media partnership with the DP World Tour, acquiring television and digital broadcast rights for three seasons from 2026 to 2028. The association marks a significant step in expanding professional golf’s footprint across the Indian subcontinent, reinforcing SPNI’s long-term commitment to premium global sports content. Under … Read more
Plum has rolled out a distinctive direct-mail campaign that blends cultural symbolism with modern business realities, using nazar battu dolls to open conversations around commercial insurance among Indian startup founders. The initiative reflects a creative shift in how B2B brands are choosing to be moving away from formal decks towards more relatable, insight-led storytelling. As … Read more
RiteBite Max Protein, the protein-focused snack brand from Zydus Wellness, has entered the wafer segment with the launch of its new millet-based protein wafer bars, marking a fresh take on familiar indulgent snacks. The move reflects a growing shift in Indian snacking habits, where consumers increasingly seek products that deliver both taste and nutrition without … Read more
Deepinder Goyal, founder and long-time leader of Eternal, has announced his decision to step away from the role of Group CEO, marking a significant leadership transition for the company. Subject to shareholder approval, Goyal will continue to remain on the board as Vice Chairman, ensuring continuity in long-term strategy, culture, and governance. Albinder Dhindsa, who … Read more
United Spirits significantly scaled up its advertising and sales promotion efforts in the third quarter of FY26, signaling a strong brand-led growth strategy even as short-term profitability faced pressure. The Diageo India-owned liquor major spent ₹523 crore on advertising in the December quarter, marking a sharp 115% increase compared to ₹243 crore in the previous … Read more
Smart everyday appliances brand Köche has appointed Team Pumpkin as its digital marketing agency, marking a strategic move to build a strong and scalable digital presence across the Indian market. The partnership, which came into effect in August 2025, covers end-to-end digital planning and execution, including social media management and performance marketing. As Köche works … Read more
India Today and Business Today, the flagship brands of the India Today Group, are set to play a pivotal role at the World Economic Forum Annual Meeting 2026 in Davos, positioning themselves as India’s global lens at one of the world’s most influential gatherings. With a strong on-ground presence, India Today TV and the Business … Read more
WPP Media, led by Wavemaker, has introduced a pioneering television integration for Alpenliebe Gold, marking India’s first-ever use of a “fourth wall” break in mainstream TV advertising. The innovative execution is part of Alpenliebe Gold’s new communication platform, “Alpenliebe Kholo, Meetha Bolo,” and was rolled out on the popular Hindi comedy show Bhabhiji Ghar Par … Read more
JioHotstar has appointed Shivani Thussu as Vice President – Creative & Content (Digital & Streaming – Hindi Specials), transitioning her from a consulting role into a full-time leadership position. She will lead creative strategy and execution for Hindi Originals and Specials across the platform’s digital and streaming portfolio. Thussu brings over seven years of experience … Read more
All Rights Reserved @2025ViralVault
