Kartik Chandrasekhar, formerly chief commercial officer at Kellanova, has taken on a new role as Chief Growth Officer for Mars Snacking across Asia, the Middle East, Africa and ANZ. Sharing the update, he said he is energised by the opportunity to bring together strong brands and diverse teams, and looks forward to driving growth guided … Read more
Deepti Gera has joined TBZ – The Original as general manager, leading the brand, creative and content mandate. With experience across both agency and brand roles, she has previously worked on iconic Indian brands such as Croma, Bisleri, Sony Entertainment Television and Amul, shaping her belief in building brands that evolve with consumers while staying … Read more
ElevenLabs has appointed Karthik Rajaram as general manager and country head for India, underscoring its focus on the rapidly growing market for AI-driven voice and audio solutions. In his new role, Rajaram will lead the company’s go-to-market strategy, drive revenue growth, and build partnerships across AI, media and enterprise segments.
Sun Pharma has appointed Sana Shaikh as head of marketing, where she will lead the company’s marketing strategy with a focus on brand growth, portfolio expansion and strengthening market leadership across key therapeutic segments. Sana joins Sun Pharma from Emcure Pharmaceuticals, where she served as head of marketing, and brings over a decade of experience … Read more
Priyamvada Jagia has been appointed as India Brand Marketing Head for Armani brands at Fossil Group, where she will lead brand strategy and marketing for Emporio Armani and Armani Exchange watches and jewellery in India. Based in the country since joining Fossil Group in September 2025, Jagia brings over five years of experience from Xiaomi … Read more
Sunaina Uppal has joined EY as India Director – Brand, Marketing & Communications, where she will lead the firm’s brand, marketing and communications strategy in the country. With extensive experience in brand leadership, alumni engagement and DEI initiatives, Uppal brings a strong blend of strategic marketing and purpose-driven storytelling to her new role at EY.
Baskin Robbins has publicly raised concerns about ice cream storage practices on quick-commerce platform Zepto after one of its ice cream sandwiches appeared misshapen in a review video by popular food creator Headbanger Eats. The brand’s response, posted in the comments section of the video, marked a rare instance of a legacy food brand openly … Read more
Netflix and Warner Bros. Discovery (WBD) have amended their definitive merger agreement, restructuring Netflix’s pending acquisition of Warner Bros. into an all-cash transaction. The revised structure simplifies the deal, offers enhanced value certainty to WBD shareholders, and accelerates the timeline toward a stockholder vote. Under the amended agreement, the transaction continues to be valued at … Read more
Catch Salt & Spices, a flagship brand of the Dharampal Satyapal (DS) Group, has announced its association with MasterChef India Season 9 as the exclusive Salt & Spices Partner. The partnership marks a full-season, integrated presence across television and digital platforms, with Catch joining the show as a Co-Powered Sponsor on Sony TV and a … Read more
The Board of Control for Cricket in India (BCCI) has signed a ₹270 crore sponsorship agreement with Google’s artificial intelligence platform Gemini ahead of the Indian Premier League (IPL) 2026, reflecting the rising interest of AI-led brands in India’s most valuable sporting property. The three-year deal further strengthens IPL’s position as a global marketing platform … Read more
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