Restaurant Brands Asia (RBA), the master franchisee of Burger King in India and Burger King and Popeyes in Indonesia, has announced that Inspira Global will acquire a controlling stake in the company, subject to regulatory and shareholder approvals. The transaction will result in the complete exit of existing promoter QSR Asia, which is majority owned … Read more
At-home beauty and wellness platform Yes Madam has unveiled a new digital campaign featuring actor Shweta Tiwari, drawing inspiration from a popular pop-culture moment in the film Zindagi Na Milegi Dobara (ZNMD). By recreating the movie’s iconic washroom scene, the brand blends nostalgia with contemporary conversations around self-care, convenience, and everyday beauty routines. The digital … Read more
Whisper has partnered with Indian cricketer Jemimah Rodrigues to spotlight its Period Panty, positioning it as a modern period-care solution designed to keep pace with today’s active lifestyles. Rooted in the belief that periods should never hold girls back from moving, playing, studying, or living fully, the brand’s latest campaign focuses on comfort, confidence, and … Read more
NEWME has partnered with JioHotstar to introduce a contextual, in-stream shopping experience on MTV Splitsvilla Season 16, allowing viewers to shop outfits worn on the show without leaving the streaming interface. The initiative marks a first for an Indian fashion brand-embedding the entire purchase journey, from discovery to checkout, directly within a reality show. Through … Read more
Netflix has achieved a major milestone in its advertising journey, reporting ad revenues of over $1.5 billion in 2025-the highest since it introduced advertising on the platform in late 2022. This figure represents a strong 2.5x growth compared to 2024, underscoring the rapid scale-up of Netflix’s ad-supported offerings. The update was shared as part of … Read more
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