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GREW Solar Taps RCB Women Players for New Brand Film

GREW Solar has rolled out a new brand film featuring players from the Royal Challengers Bengaluru Women’s team, including Lauren Bell, Radha Yadav and Shreyanka Patil. The campaign seeks to connect the values of high-performance sport with the company’s focus on solar PV module manufacturing. Video Link: https://www.instagram.com/reel/DUADQEHjM2_/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised by EiPi Media, the film draws … Read more

Zee TV Goes Live on Samsung TV Plus Across Germany, Austria and Switzerland

Zee Entertainment UK has expanded its European footprint with the launch of its flagship Hindi general entertainment channel, Zee TV, as a live FAST (Free Ad-Supported Streaming Television) channel on Samsung TV Plus across Germany, Austria and Switzerland. The launch marks Zee TV’s first availability in the region with 24/7 German subtitles, enabling wider access … Read more

Meta Plans Subscription Trials for Instagram, Facebook and WhatsApp

Meta is preparing to test premium subscription offerings across Instagram, Facebook and WhatsApp, signalling a renewed push towards monetising advanced features while keeping its core services free for users. According to reports, the proposed subscriptions will unlock additional capabilities, including access to enhanced artificial intelligence tools. Basic functions on all three platforms will continue to … Read more

Cheil X Announces Senior Leadership Elevations Across Delhi and Mumbai

Cheil X, an independent full-service agency and part of the Cheil SWA Group, has announced key leadership elevations to strengthen its operations across India’s major markets. The agency has appointed Ritesh Rao as head of operations for its Mumbai office, while Kanika, previously vice president, has been elevated to lead the Delhi office. In his new role, Ritesh … Read more

Victoria’s Secret Unveils “A Very VS Valentine’s” Campaign Featuring Hailey Bieber

Victoria’s Secret has unveiled its 2026 Valentine’s Day campaign, A Very VS Valentine’s, featuring global style icon Hailey Bieber. Blending contemporary design with the brand’s signature romantic heritage, the campaign sets the mood for February 14 through playful silhouettes, bold colour stories, and modern expressions of love. Positioned as the “Season’s Queen of Hearts,” Hailey Bieber appears … Read more

HDFC ERGO’s #HealthMatch Campaign Brings Health into Pre-Marital Conversations

HDFC ERGO, a private sector general insurance company, has launched its latest campaign, #HealthMatch, featuring well-known matchmaker Sima Taparia, with the aim of encouraging couples and families to include health compatibility and insurance in pre-marital discussions. In India, marriage conversations typically revolve around emotional, financial, and cultural compatibility, while health-related topics are often overlooked. With lifestyle diseases … Read more

Samantha Ruth Prabhu Joins Good Game as Global Ambassador

Gaming-focused reality show Good Game has officially launched in India with the objective of identifying what it describes as the country’s first global gaming superstar. The platform has named actor Samantha Ruth Prabhu as a global brand ambassador, alongside cricketer Rishabh Pant and leading gaming creator Ujjwal Chaurasia, popularly known as Techno Gamerz. Positioned as a competitive reality format, Good Game brings together gaming, … Read more

Dabur Red’s Republic Day Film Highlights Children’s Instinctive Acts of Courage

Dabur Red Toothpaste has unveiled its Republic Day digital film, Desh Ke Bacche, Desh Ke Sachche Laal, spotlighting real-life stories of courage demonstrated by children in moments of crisis. Video Link: https://www.youtube.com/watch?v=OGPdSHhJhG0 The film features recipients of the Rashtriya Bal Puraskar and brings to light incidents where children responded instinctively to emergencies. These include situations such … Read more