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Day: February 4, 2026

Türkiye Tourism Renews India PR Mandate with Confiance Communications for Fifth Consecutive Term

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Türkiye Tourism has renewed its India public relations mandate with Confiance Communications, marking the agency’s fifth consecutive term as the destination’s communications partner. The continued association extends a partnership that began in 2022 and reflects Türkiye Tourism’s focus on strengthening its long-term engagement with the Indian market. Over the last four years, Confiance Communications has … Read more

Redmi’s Interactive Print Ad Sparks LinkedIn Buzz, Blurring Lines Between Print and Digital Virality

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Redmi’s latest print advertisement for the Redmi Note 15 Pro has sparked widespread attention on LinkedIn, highlighting how traditional media is increasingly discovered and amplified through digital platforms. The ad, reportedly published in Hindustan Times, features an interactive execution where pouring water over a section of the newspaper fades the ink to reveal the phone’s … Read more

Arata Taps Samay Raina and Archana Puran Singh for Humor-Led Digital-First Ad

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Arata has launched a new short-format digital film featuring comedian Samay Raina and actor Archana Puran Singh, as part of its ongoing effort to connect with younger, internet-native audiences. Designed as a digital-first release, the film is being distributed primarily across Instagram and YouTube Shorts. The film is structured as a mock podcast conversation, opening … Read more

ASICS Onboards Shivam Dube and Varun Chakravarthy for ‘Move Your Body, Move Your Mind’ Campaign

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ASICS has announced the onboarding of Indian national team cricketers Shivam Dube and Varun Chakravarthy for its latest campaign, Move Your Body, Move Your Mind. The association comes as both athletes prepare to represent India at the upcoming World Cup, reinforcing the brand’s focus on holistic performance and mental well-being. Rooted in ASICS’ long-standing philosophy … Read more

Sun Pharma Named Principal Sponsor of RCB for IPL 2026 in First-Ever Cricket Partnership

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Sun Pharmaceutical Industries has announced a landmark partnership with Royal Challengers Bengaluru (RCB), coming on board as the team’s principal sponsor and health partner for IPL 2026. The three-year association marks Sun Pharma’s first-ever entry into cricket sponsorship, signaling a strategic push to strengthen its corporate brand presence among mass audiences. As part of the … Read more

iCubesWire Launches CreatorOps to Streamline Influencer Campaign Workflows

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iCubesWire has introduced CreatorOps, an AI-driven platform designed to simplify and streamline the execution of influencer marketing campaigns. The launch comes at a time when influencer marketing spends are rising rapidly, while campaign management processes continue to rely heavily on manual coordination and fragmented tools. Traditionally, agencies and brands manage influencer collaborations across multiple platforms, … Read more

Sonata Channels Young India’s Ambition in New ‘Watch Out For Us’ Brand Campaign

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Sonata has unveiled its latest brand film, Watch Out For Us, aimed at connecting with young, aspirational consumers and reflecting the evolving mindset of a new generation. The campaign captures themes of ambition, momentum and self-belief, positioning the watch brand as a companion for individuals who are actively shaping their own success stories. The film … Read more

Nutella India Marks World Nutella Day 2026 with Ranveer Singh, Celebrating Shared Breakfast Moments

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Nutella has launched its World Nutella Day 2026 campaign in India, featuring brand ambassador Ranveer Singh, to celebrate everyday moments of joy and togetherness. Observed globally on February 5, World Nutella Day invites fans across markets to share how they enjoy the iconic hazelnut spread as part of their daily routines. As part of the … Read more

Publicis Strengthens ‘Working With Cancer’ Mission, Launches AI Coach to Support 40 million Workers Globally

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Publicis Groupe has announced the latest advancement in its Working With Cancer (WWC) initiative, reinforcing its mission to foster open, supportive and recovery-forward workplace cultures for employees living with cancer. The announcement follows new research from Memorial Sloan Kettering Cancer Center and the Mayo Clinic, highlighting a strong link between continued employment and improved recovery … Read more

Mukesh Ambani and BlackRock CEO Larry Fink Discuss the Future of Investing in Exclusive CNBC TV18

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At a time when the global economy is grappling with geopolitical uncertainty, rapid technological change and evolving capital flows, two of the world’s most influential business leaders-Mukesh Ambani, Chairman and Managing Director of Reliance Industries Limited, and Larry Fink, Chairman and CEO of BlackRock-will come together for an exclusive conversation on CNBC TV18 today. The … Read more

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