Senco Gold & Diamonds has unveiled its new Valentine’s Day campaign, ‘Elements of Love’, positioning love as a force that evolves over time while remaining constant-much like the natural elements that shape the world around us. The campaign reflects a shift away from grand romantic gestures, instead celebrating the quiet, meaningful moments that define enduring … Read more
This Valentine’s Day, Zouk, the proudly Indian and cruelty-free lifestyle brand, has launched a heartfelt new campaign that transforms an everyday gesture into a modern love story. Titled “Make Space for Love,” the campaign is rooted in a simple yet deeply relatable insight: sometimes, moving your bag is more than just shifting an accessory-it’s about … Read more
Emami Ltd significantly stepped up its advertising and sales promotion investments in the third quarter ended December 31, 2025, as the FMCG major increased brand spends by 22.2% quarter-on-quarter to ₹191.11 crore, according to its unaudited consolidated financial results. Advertising and sales promotion expenses stood at ₹156.39 crore in the preceding quarter, while year-on-year spends … Read more
Trent Ltd, the Tata Group’s retail arm and parent company of brands such as Zudio and Westside, reported a steady financial performance for the quarter ended December 31, 2025, marked by double-digit revenue growth and a sharp sequential improvement in profitability. According to the company’s unaudited consolidated results, revenue from operations increased 10.1% year-on-year to … Read more
Children’s nutrition brand Gritzo has partnered with Marvel to introduce a special-edition SuperMilk range targeted at children and teenagers. The collaboration brings together everyday nutrition and pop-culture appeal, with products inspired by popular Marvel characters such as Iron Man and Black Panther. Video Link: https://www.instagram.com/reel/DULFem7kpei/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Founded by the creator of HealthKart, Gritzo positions the Marvel-themed … Read more
Nykaa Cosmetics’ limited-edition collaboration with the global pop-culture phenomenon Bridgerton has emerged as one of the brand’s fastest-selling drops to date, selling out across categories within days of launch. The collection has not only delivered exceptional sales velocity but also strengthened Nykaa’s leadership across platform rankings, category contribution, and consumer demand. Designed as a collectible … Read more
As the Men’s T20 Cricket World Championships draw closer on home turf, Nike has unveiled Born to Beat the Odds, a culturally rooted campaign celebrating self-belief as the defining force behind sporting success in India. Taking the message to the streets, Nike transformed prominent Mumbai landmarks with towering out-of-home installations featuring Indian athletes-both established stars … Read more
India-based integrated advertising agency TING has ignited a fast-growing cultural trend with the launch of “TEAM _”, a simple yet powerful social format that is gaining traction across brands, platforms, and audiences. Conceptualized and initiated entirely by TING, the idea is rooted in a clear cultural insight: today’s audiences don’t bond with brands over claims … Read more
Britannia Treat Creme Wafers has partnered with Sony YAY! to launch special edition packs featuring the globally popular anime franchise Naruto, marking one of the first major FMCG–anime collaborations in India. The association taps into anime’s growing cultural relevance among young Indian consumers and fandom-driven communities. Naruto, which chronicles the journey of Naruto Uzumaki and … Read more
Insight Cosmetics has launched a new brand campaign featuring actor Nataša Stanković, reinforcing its commitment to toxic-free, dermatologically tested, and skin-safe beauty products. The campaign reflects the homegrown brand’s long-term strategy of placing product safety, scientific credibility, and innovation at the center of India’s evolving cosmetics landscape. Rather than focusing solely on glamour, the campaign … Read more
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