Casio India has unveiled its latest campaign, Never Just One, spotlighting the new AQ-240 model from its iconic Vintage watch portfolio. Part of the brand’s broader FUTURE CLASSICS lineup, the series blends Casio’s rich design heritage with a renewed sense of nostalgia tailored for contemporary consumers. Long admired across generations, Casio’s Vintage watches continue to … Read more
Netflix co-CEO Ted Sarandos has addressed concerns over potential subscription price increases linked to the company’s proposed $72 billion acquisition of Warner Bros. Discovery’s streaming assets, positioning consumer choice and ease of cancellation as key safeguards against market power abuse. Appearing before the US Senate Judiciary Subcommittee on Antitrust, Sarandos responded to lawmakers’ questions around … Read more
Tribes Communications has announced a strategic investment in TRIOOH, a technology-driven out-of-home (OOH) media company, marking a significant step in expanding its integrated communications and experiential media capabilities. The partnership brings together Tribes’ strategic, creative, and media expertise with TRIOOH’s tech-first OOH execution model to deliver scalable, data-led solutions for brands. Headquartered in India, TRIOOH … Read more
Product of the Year (POY) India has officially relaunched, unveiling a new visual identity, refreshed positioning, and a renewed emphasis on consumer-validated innovation. The relaunch comes at a time when brands across categories are increasingly expected to demonstrate measurable outcomes and evidence-based product performance rather than rely on self-declared claims. Part of a global network … Read more
Reliance Consumer Products (RCPL), the FMCG arm of Reliance Industries, has acquired a majority stake in Australia-based Goodness Group Global (GGG), marking its strategic entry into the Australian consumer goods market. The move reinforces RCPL’s ambition to build a global FMCG presence while staying true to its promise of delivering world-class quality at accessible prices. … Read more
Actor and entrepreneur Akshay Kumar has appointed the Exceed Group of Companies as a strategic partner to manage and consolidate his brand and business operations. The move marks a decisive step towards creating a more structured, aligned, and future-ready ecosystem for Kumar’s expanding professional portfolio. The appointment is designed to bring greater clarity to Kumar’s … Read more
Cipla has launched a nationwide awareness campaign titled ‘Win Over Weight’, aimed at reshaping how obesity is perceived and addressed in India. Moving away from appearance-driven narratives, the initiative places the spotlight on health outcomes such as mobility, confidence, and overall quality of life-positioning obesity as a chronic medical condition rather than a personal shortcoming. … Read more
Mother’s Recipe has unveiled a digital-first recipe video series that reimagines Korean-inspired dishes for Indian home kitchens, using its range of Chinese sauces. Designed to be quick, simple, and approachable, the series targets home cooks who want to experiment with global flavors without the intimidation of complex techniques or hard-to-find ingredients. The initiative taps into … Read more
Zydus Wellness’ nutritional drink brand, Complan, has appointed Indian cricket prodigy and youngest centurion, Vaibhav Sooryavanshi, as its new brand ambassador. The association marks a strategic step to deepen the brands connect with today’s evolving children’s nutrition landscape and is anchored by the launch of Complan’s new national campaign, ‘Thoda Plan, Thoda Complan’. The campaign … Read more
With cricket fever gripping the nation ahead of the ICC Men’s T20 World Cup, News18 India has unveiled Stump Mic, a new cricket talk show designed to deliver candid, high-energy conversations throughout the tournament. The show went on air from February 7 and will run for the entire duration of the World Cup. Positioned as … Read more
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