Day: February 10, 2026

CoinDCX has launched a nationwide investor education campaign aimed at reshaping how Indians perceive and approach cryptocurrency investing. Targeted primarily at first-time investors, the initiative focuses on promoting a “learning-first” mindset, encouraging individuals to understand the basics before stepping into the crypto space. The campaign addresses key concerns around cryptocurrency, including legality, core fundamentals, and … Read more

ACKO Life has rolled out a striking new creative roadmap that directly challenges the long-standing identity crisis within India’s life insurance category. Moving away from the industry’s conventional practice of bundling protection with investment, the brand is firmly institutionalizing a “Pure-Play” life insurance philosophy, positioning itself as a challenger that refuses to dilute protection with … Read more

Dentsu Creative Isobar has announced the launch of New-Age Social, a strategic shift in how the agency approaches social-media-led marketing in today’s creator-first, content-saturated digital landscape. Rolled out in the second half of 2025, the initiative moves away from static, brand-led messaging towards culture-native, creator-inspired storytelling designed around how audiences truly engage online. Rather than … Read more

Capri Global Capital, operating under the brand Capri Loans, has unveiled a new brand campaign titled ‘Zaroorat Mein Aapke Saath’, featuring actor Pankaj Tripathi. Rooted in everyday realities, the campaign highlights moments when individuals face urgent financial needs and struggle to access timely support-even with personal networks around them. The brand film draws from relatable, … Read more