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Ogilvy Brings Tata Motors CV’s ‘Better Always’ Philosophy to Life in Purpose-Led Brand Film

Tata Motors Commercial Vehicles has unveiled a new corporate brand film crafted by Ogilvy India, translating its long-term vision-Better Always-into a powerful narrative rooted in everyday progress. More than a positioning line, the philosophy reflects Tata Motors CV’s belief in continuous improvement, purposeful engineering, and steady nation-building. Set against the reality of how India truly … Read more

Dream Sports’ Rs.4,000-Crore Ad Push Underscores High-Stakes Growth Strategy Amid FY25 Losses

Dream Sports, the parent company of fantasy gaming platform Dream11, reported a net loss of Rs.479 crore in FY25, marking a sharp reversal from its Rs.1,295 crore profit in FY24. The downturn comes despite the company spending nearly Rs.4,000 crore on advertising and marketing, reaffirming how central aggressive brand visibility remains to its growth strategy. … Read more

Pocket FM’s Powerful Brand Film Champions Inclusion Through Blind Cricket

Pocket FM has unveiled a moving brand film in partnership with the Cricket Association for the Blind in India (CABI), reinforcing its belief that the most powerful stories are rooted in real lives. The collaboration celebrates resilience, determination, and the indomitable spirit of visually impaired athletes who continue to redefine excellence in Indian sports. At … Read more

AI.com’s Super Bowl Debut Sparks Mainstream Push for Personal AI Agents

AI.com made a high-impact entry into the public consciousness with a Super Bowl 60 commercial that did more than just grab eyeballs-it crashed its own website. The 30-second spot, aired during the fourth quarter, marked the official launch of the platform and signalled a bold ambition: bringing AI agents into everyday consumer use. Owned by … Read more