Day: February 11, 2026

Sunfeast YiPPee! has rolled out a new campaign for its Magic Masala variant, featuring Indian cricketer Jasprit Bumrah in a refreshingly candid, off-field avatar. Conceptualized by Ogilvy, the campaign moves away from high-performance sporting imagery to spotlight spontaneous, everyday food moments, capturing the athlete in a relaxed and unguarded setting. Built around the line ‘Eat … Read more

Duroflex, a leading sleep and comfort solutions brand, has launched a new brand campaign to introduce Airboost™, its next-generation mattress range designed to enable deep, restorative sleep. Anchored by a television and digital film featuring Virat Kohli, the campaign strengthens Duroflex’s ‘Designed to De-Stress’ positioning by shifting the narrative from sleep as comfort to sleep … Read more

Hershey’s has launched a new Valentine’s Day campaign titled ‘Giving Kisses is Hard, But There Is Hershey’s Kisses!’, tapping into India’s long-standing social hesitation around public displays of affection (PDA). Using humor and cultural insight, the campaign positions chocolates as a universally accepted and light-hearted way to express love. The digital film at the heart … Read more

Haldiram’s is strengthening its presence in the modern gifting and premium sweets segment with the launch of Dilruba, a heart-shaped, chocolate-coated kaju katli created for the Valentine’s season. With this innovation, the legacy brand transforms a traditional Indian favourite into a contemporary symbol of affection, blending emotion, indulgence, and design-led appeal. Deeply rooted in India’s … Read more

ACPL Exports, a name synonymous with India’s global silver jewellery manufacturing and exports, has forayed into the domestic direct-to-consumer space with the launch of TrueSilver, a digital-first jewellery brand tailored for millennials and Gen Z consumers. The brand is built around authenticity, self-expression, and effortless everyday style. Marking its entry, TrueSilver has unveiled its debut … Read more

Dove India has unveiled a limited-edition collection inspired by Netflix and Shondaland’s global hit series Bridgerton, timed with the much-anticipated Season 4 release on January 29, 2026. The Dove x Bridgerton Limited-Edition Collection reimagines everyday self-care as an indulgent, sensorial experience rooted in romance, elegance, and storytelling. Video Link: https://www.instagram.com/reel/DUFz4f_krRU/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Drawing inspiration from the opulent … Read more