Day: February 12, 2026

Protinex has launched #NoChairDare, a nationwide awareness movement designed to spotlight India’s growing protein gap by encouraging people to test their everyday muscle strength through a simple wall-sit challenge. The initiative brings attention to the combined impact of sedentary lifestyles and low protein consumption, translating nutrition awareness into an easy, relatable action. Live across digital … Read more

Panasonic Life Solutions India has launched a new television campaign for its residential air conditioners titled ‘India Ka Captain Cool’, featuring Indian cricket legend MS Dhoni. The campaign builds a strong emotional and functional parallel between Dhoni’s calm, dependable personality and Panasonic air conditioners designed to deliver consistent performance in India’s demanding climate. Set in … Read more

TechnoSport, one of India’s fastest-growing activewear brands, has launched a new digital content initiative in partnership with international cricket star Ravichandran Ashwin. Titled ‘Game Changers of the Decade’, the campaign is a five-episode YouTube series that celebrates the most influential cricketers of the last ten years across key facets of the sport. Set against the … Read more

Hindustan Unilever Limited (HUL) reported a 2.4% year-on-year increase in advertising and promotions expenditure, reaching Rs 1,522 crore for the quarter ended December 2025, compared to Rs 1,486 crore in the same period last year. However, ad spends declined 6.7% sequentially from Rs 1,632 crore in the previous quarter. The FMCG major posted consolidated revenue … Read more

Mumbai-based creative and digital agency Django has secured the digital mandate for Snabbit, India’s fast-growing hyperlocal quick-service platform offering on-demand home services. The partnership marks a strategic step as Snabbit looks to strengthen its digital presence and accelerate expansion across key urban markets. Founded in 2024, Snabbit is redefining everyday home management by delivering trained … Read more

This Valentine’s Day, Frido, India’s leading D2C ergonomics and comfort solutions brand, is tapping into pop culture to spotlight a far more personal issue-ignored body pain. With its latest campaign, ‘Red Flags Hurt’, the brand cleverly repurposes dating lingo to drive awareness around physical discomfort and self-care. Built on a sharp cultural insight, the campaign … Read more