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Day: February 12, 2026

IGP Turns Mumbai into a Canvas of Love with Interactive Valentine’s Day Campaign

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IGP, a global D2C multi-category gifting platform, has unveiled its Valentine’s Day campaign ‘In My Lover Era’, redefining how love is expressed in public spaces. Moving beyond traditional gifting cues like flowers and chocolates, the campaign celebrates emotion, expression, and connection through a city-wide, tech-enabled activation in Mumbai. Video Link: https://www.linkedin.com/feed/update/urn:li:activity:7427354469497106432 At the heart of … Read more

Gozoop Creative and CookieMan India Decode Gen Z Dating with ‘Happy Cookiestage’ Campaign

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Gozoop Creative has partnered with CookieMan India to launch a Valentine’s Day campaign titled ‘Happy Cookiestage’, tapping into the evolving dynamics of Gen Z dating culture. Rooted in contemporary relationship realities, the campaign reflects how intimacy today is often fluid, undefined, and deliberately free from labels. Video Link: https://www.instagram.com/reel/DUNHYrvjOOK/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Modern dating is increasingly characterized by … Read more

McDonald’s Delivers Strong Q4 and FY25 Performance, Driven by Value Strategy and Loyalty Growth

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McDonald’s Corporation reported a solid financial performance for the fourth quarter and full year ended December 31, 2025, underscoring the strength of its value-led strategy and growing global customer engagement. In the fourth quarter, global comparable sales rose 5.7%, supported by positive guest counts across markets. The U.S. led growth with a 6.8% increase, followed … Read more

Crunchyroll’s ‘Ready to Anime?’ Campaign Signals Anime’s Leap into India’s Cultural Mainstream

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Crunchyroll has launched its latest India-focused brand campaign, ‘Ready to Anime?’, marking a decisive push to position anime as a mainstream entertainment choice in the country. Featuring Rashmika Mandanna and Indian cricketer Shubman Gill, the two-part campaign captures anime’s growing presence across sports, streaming platforms, and pop culture. The first film is set to premiere … Read more

Aditya Birla Group Teams Up with JOE & THE JUICE to Foray into India’s Premium Café Space

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Aditya Birla Group has announced a strategic partnership between its hospitality arm, Aditya Birla New Age Hospitality (ABNAH), and Denmark-based global café chain JOE & THE JUICE, marking the Group’s entry into India’s organized café market. The move aligns with ABNAH’s broader ambition to build a scalable and diversified food services portfolio across formats, price … Read more

Flipkart Turns Heads with Unconventional Namibia Sponsorship at T20 World Cup

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As the ICC Men’s T20 World Cup 2026 builds momentum, Indian e-commerce giant Flipkart has made an unexpected splash in the cricket sponsorship arena by backing the Namibia national cricket team – a move that has generated buzz across social media and marketing circles. The partnership announcement came with a tongue-in-cheek campaign film conceptualised and … Read more

Story TV Taps Yuzvendra Chahal as Chief Story Officer to Drive Microdrama Innovation

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Story TV, a microdrama-focused content platform in India, has announced the appointment of Indian cricketer Yuzvendra Chahal as its Chief Story Officer. The move signals the platform’s intent to deepen its creative playbook and expand its storytelling footprint across genres. In his new role, Chahal will collaborate closely with the Story TV team to co-create … Read more

LTIMindtree Rebrands as LTM, Signals Strategic Shift with ‘Business Creativity’ Positioning

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LTIMindtree has announced a significant brand transformation, unveiling a new identity and market positioning as it prepares to rename itself LTM Limited, subject to shareholder and regulatory approvals. The move marks a defining milestone for the company as it sharpens its focus on delivering differentiated value in an increasingly AI-driven business landscape. With its new … Read more

Patanjali Foods Posts Robust Q3 FY26 Performance with 16.5% Revenue Growth and 60% Profit Surge

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Patanjali Foods Ltd delivered a strong financial performance in the third quarter of FY26, reporting double-digit revenue growth alongside a sharp rise in profitability. The company’s consolidated revenue from operations stood at Rs 10,483.7 crore in Q3 FY26, marking a 16.5% year-on-year increase from Rs 8,996.9 crore in the corresponding quarter last year. On a … Read more

Google Pay India’s Revenue Stays Flat in FY25, Profit Drops Sharply Despite Strong Balance Sheet

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Google Pay’s India operations reported largely stable revenue in FY25, even as profitability took a notable hit. According to a Moneycontrol report, the company posted revenue from operations of Rs 1,547 crore for the financial year ended March 2025, marginally higher than Rs 1,490 crore in FY24. This performance continues a five-year trend of stagnation, … Read more

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