Colgate-Palmolive India has unveiled its latest campaign for Colgate Visible White Purple, featuring actor Kriti Sanon and cricketer Abhishek Sharma. The film positions teeth whitening not just as oral care but as an integral part of daily beauty and grooming routines. The campaign introduces the product’s purple formula, designed using colour theory to neutralize yellow … Read more
Dot & Key has unveiled its new summer campaign for the Vitamin C + E Super Bright Sunscreen, featuring actor Shanaya Kapoor. While the formula remains unchanged, the refreshed packaging aims to make the sunscreen more accessible and convenient for daily use, without compromising its SPF 50 PA++++ protection. The digital film showcases everyday skincare … Read more
upGrad has launched a new Valentine’s Day campaign titled AI Love You, using music-led storytelling and pop-culture cues to reposition Artificial Intelligence as a partner in personal and professional growth. The integrated initiative aims to drive awareness for upGrad’s AI upskilling programmes while making the technology feel more familiar, human, and empowering. At a time … Read more
Havmor Ice Cream is reimagining Valentine’s Day with its new campaign, #BeMyHeartbeat, challenging predictable traditions and positioning ice cream at the heart of modern celebrations. Part of LOTTE India Corporation Ltd., Havmor is shifting the focus from routine gift exchanges to joyful, experience-led moments that feel personal and memorable. Built on the insight that today’s … Read more
Swiggy is redefining Valentine’s Day celebrations by transforming dining out into a curated cultural moment. Through Swiggy Dineout and Swiggy Scenes, the brand has launched Hard Launch Tables-a limited-edition Valentine’s Day activation across Delhi, Mumbai, and Bengaluru. Designed for couples ready to make their relationship “official,” Hard Launch Tables promise a rare, high-value dining experience … Read more
AJIO has stepped into the micro-drama space with the launch of SUIT YOURSELF, an Instagram-first original series that signals a shift towards long-form, character-led storytelling. The series is the first release under the brand’s newly introduced branded content slate, AJIO ORIGINALS, aimed at building distinctive brand IPs through narrative-driven formats. Link: https://www.instagram.com/p/DUVlwo_kg9G/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Designed specifically for … Read more
Asian Paints has unveiled a new cricket-themed anthem, Rang De India, celebrating the deep emotional bond between Indian households and the sport. The initiative builds on the brand’s partnership with the Board of Control for Cricket in India (BCCI), where Asian Paints serves as the Official Colour Partner of India Home Cricket. At the heart … Read more
Nestlé India has rolled out a new digital campaign for its MAGGI Spicy range, built around the bold yet understated line ‘Mujhe Mirch Nahi Lagti’. The campaign taps into the mindset of young consumers who stand firm in their choices, responding to judgement with calm self-belief rather than loud defiance. Using spice as a metaphor, … Read more
L’Oréal closed 2025 with a strong and resilient performance, reinforcing its position as the world’s leading beauty company despite an increasingly volatile global environment. The year marked a decisive phase in the Group’s evolution, combining solid financial results with deep strategic transformation. In 2025, L’Oréal reported sales of €44.05 billion, reflecting a like-for-like growth of … Read more
Fevicol Shoefix, from the house of Pidilite Industries, has unveiled its Valentine’s Day campaign titled ‘Jodi Salamat Rahe’, using trademark humour to draw a charming parallel between romantic relationships and an everyday problem-a broken shoe. The campaign film leans into a nostalgic, 90s Bollywood-inspired treatment, complete with heightened melodrama and familiar visual codes of classic … Read more
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