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Day: February 16, 2026

Rapido Unveils New Brand Identity to Reflect Multi-Modal Expansion

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Rapido has unveiled a refreshed brand identity, replacing its earlier bike-centric logo with a modern wordmark design, signaling its transformation from a bike-taxi service to a comprehensive mobility platform. The new identity reflects Rapido’s evolution into a multi-modal ecosystem that goes beyond two-wheelers to include auto-rickshaws, cabs, parcel deliveries, and travel bookings for flights, hotels, … Read more

Tuco Kids’ New Campaign Highlights Age-Appropriate Skincare with Farah Khan

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Tuco Kids has launched its latest campaign, “Would You Let Your Child…?”, featuring filmmaker and choreographer Farah Khan, to spotlight the importance of age-specific skincare for children. The campaign questions the common practice of using adult skincare products on young skin, urging parents to rethink everyday choices. The ad uses relatable and humorous scenarios, asking … Read more

Pantene Introduces Miracle Rescue Bond Repair Conditioner with Janhvi Kapoor

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Pantene has launched its new Miracle Rescue Bond Repair Conditioner in India, designed as a high-performance solution to reverse up to three years of visible hair damage while rebuilding broken hair bonds. Powered by Pantene’s advanced Melting Pro-V Formula, the product simplifies haircare routines and allows consumers to experiment with different hairstyles without compromising long-term … Read more

Dabur Red Paste Revives Chaubey Ji as Dhurandhar in AI-Led Cricket Campaign

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Dabur Red Paste has launched a new cricket-season campaign under its long-running Chabaatey Raho platform, bringing back the beloved Chaubey ji character, now reimagined as an AI-led avatar, Dhurandhar. Portrayed by Manoj Pahwa, the campaign blends nostalgia with modern technology to engage cricket fans nationwide. Conceptualised by LOM Worldwide, the campaign taps into the passion … Read more

Himalaya BabyCare Unveils Sustainable Packaging for Gentle Baby Care Range

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Himalaya BabyCare has introduced redesigned packaging across its Gentle Baby Care Range, reinforcing its commitment to sustainability. The new packaging is projected to eliminate 500 tons of plastic over the next five years, reducing consumption by around 100 tons annually, while combining usability, thoughtful design, and eco-conscious innovation. This initiative reflects a growing awareness among … Read more

Ruder Finn India Onboards as Strategic Communications Partner to Amplify OnePlus India’s Brand and Product Storytelling

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Ruder Finn India has been appointed as the official strategic communications partner for OnePlus India, effective immediately. The partnership empowers Ruder Finn India to lead corporate and product communications across OnePlus’ devices, IoT portfolio, and broader ecosystem in the country. As part of the mandate, the agency will work closely with the OnePlus leadership team … Read more

Blissclub Steps Into Menswear With Two Sharp Digital Campaigns Focused on Comfort

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Bengaluru-based activewear brand Blissclub has officially entered the menswear category, extending its movement-first philosophy beyond women’s apparel. Known for designing clothing that prioritizes comfort, fit, and fabric innovation, the brand has launched a new menswear range supported by a dual-series digital campaign tailored to distinct audiences. The newly introduced menswear line centres on everyday essentials … Read more

Cricket Meets the Big Screen: PVR INOX and JioStar Bring ICC Men’s T20 World Cup 2026 to Cinemas

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India’s two biggest passions-cricket and cinema-are coming together in a landmark viewing experience. PVR INOX has partnered with JioStar to bring the ICC Men’s T20 World Cup 2026 live to cinemas across India and Sri Lanka. Building on the growing popularity of live sports screenings, the collaboration aims to recreate a stadium-like atmosphere inside cinema … Read more

Gentle by Design: Aveeno Baby Expands Sensitive-Skin Care with Daily Moisture Cleansing Bar

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Aveeno Baby has strengthened its presence in India’s baby care segment with the launch of the Daily Moisture Cleansing Bar, designed specifically for babies with sensitive and delicate skin. The new offering reflects the brand’s focus on gentle, science-backed formulations that protect the skin barrier from the very first bath. Video Link: https://www.instagram.com/reel/DTezaukAJmx/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Unlike traditional … Read more

PoppiGo Taps Slay Media to Power Its ‘NoPause’ Digital-First Brand Story

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PoppiGo has announced a strategic partnership with Slay Media to strengthen its digital presence and sharpen its performance-led brand identity. The collaboration is aimed at amplifying PoppiGo’s distinctive ‘NoPause’ philosophy as the brand deepens its connect with fitness-focused and Gen Z consumers. Positioned as India’s first hygiene brand designed for active lifestyles, PoppiGo focuses on … Read more

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