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Aaj Tak Unveils ‘VPaper’ with Dailyhunt, Redefining India’s Morning News Experience

Aaj Tak has announced the launch of VPaper, a next generation ePaper developed in collaboration with Dailyhunt. Designed for digital-first audiences, VPaper blends the credibility of print journalism with the immediacy and engagement of video-led storytelling. VPaper is a 12-page, comprehensive ePaper that reaches readers early in the morning-well before traditional newspapers are delivered. Available … Read more

Enormous Bags Creative Mandate for Bombay Shaving Company to Drive Next Phase of Brand Growth

Independent creative agency Enormous has been appointed as the creative partner for Bombay Shaving Company, marking a significant step in the brand’s journey toward deeper cultural relevance and category expansion. The mandate spans integrated creative responsibilities across digital platforms, brand thinking, and campaign storytelling, covering multiple product categories. The partnership is aimed at accelerating Bombay … Read more

Bvlgari Appoints Dua Lipa as Global Brand Ambassador, Signalling a New Cultural Chapter

Luxury jewellery house Bvlgari has announced global pop icon Dua Lipa as its new Global Brand Ambassador, marking a strategic alignment between high luxury and contemporary culture. The partnership reflects Bvlgari’s continued focus on creativity, empowerment, and modern femininity-values that strongly resonate with Dua Lipa’s global persona. Over the years, Dua Lipa has built a … Read more

Chennaiyin FC Onboards Indian Super Gaming League as Principal Sponsor for ISL 2026

Two-time Indian Super League champions Chennaiyin FC have announced a major new partnership, naming the Indian Super Gaming League as their principal sponsor for the ISL 2026 season. The association marks a notable crossover between Indian football and esports-two youth-driven ecosystems increasingly shaping contemporary sports culture. As part of the agreement, ISGL will feature prominently … Read more

Riding the Launch-Season Wave: How Noise Turned Tech Chatter into a Smart Marketing Moment

In an ecosystem where tech launches are no longer just announcements but full-blown cultural moments, Noise has shown how sharp timing and founder-led storytelling can cut through the clutter. Tapping into ongoing industry buzz, the brand used a subtle yet effective LinkedIn post to announce the pre-booking date-27th February-for its upcoming Master Buds 2. The … Read more

Beyond Appliances Showcases Hassle-Free Kitchen Upgrades With Plug ’N’ Play Chimney Campaign

Beyond Appliances has launched a new advertising campaign titled ‘Engineered to Delight’ to spotlight its Plug ’N’ Play chimney, positioning it as a convenient and disruption-free upgrade for modern Indian kitchens. The campaign addresses a common consumer pain point-complex and invasive chimney installations that often deter homeowners from upgrading. Conventional kitchen chimneys typically require ducting, … Read more

JioHotstar Introduces ChatGPT-Powered Voice Search to Redefine Content Discovery in India

JioHotstar has partnered with OpenAI to roll out a ChatGPT-powered conversational interface, marking a significant shift in how Indian audiences discover and engage with streaming content. The new feature enables users to search for shows, movies and live programming using voice or text, moving beyond traditional keyword-based navigation. Designed with a multilingual-first approach, the interface … Read more

Omnicom Q4 Revenue Surges on Interpublic Integration as Media & Advertising Drive 60% of Business

Omnicom Group Inc. reported a strong jump in fourth-quarter revenue following the completion of its acquisition of Interpublic Group, even as deal-related costs pushed the company into a net loss for the quarter. Revenue for the three months ended December rose 27.9% year-on-year to $5.53 billion, compared with $4.32 billion in the same period last … Read more

Snap Crosses $1 Billion Revenue Run Rate as Subscriptions Emerge as Key Growth Engine

Snap Inc. has achieved a $1 billion annualized revenue run rate, driven largely by the rapid expansion of its paid subscriber base, which has now crossed 25 million users. The milestone underscores the company’s strategic push to diversify revenues beyond advertising amid ongoing volatility in digital ad spending. While advertising continues to contribute the majority … Read more

Spinny Celebrates a Decade of Trust with ‘The Master’ Campaign Featuring Sachin Tendulkar

Marking ten years in India’s used-car ecosystem, Spinny has unveiled a new brand campaign titled ‘The Master: India’s most-trusted and loved car home’, featuring cricket icon Sachin Tendulkar. The campaign reinforces Spinny’s long-standing focus on trust, transparency, and process-driven transactions in pre-owned car buying and selling. Built around the idea that trust is earned through … Read more