As anticipation builds for the India vs Zimbabwe T20 match, OTTplay has rolled out a high-impact print campaign titled ‘ISKO HARA RE!’, transforming match-day excitement into a bold newspaper statement. Known for its agile moment-marketing strategy, the brand once again steps into the cultural spotlight, positioning itself at the heart of the cricket conversation. The campaign … Read more
upGrad has announced the acquisition of early-career hiring platform Internshala through a 90% stock-swap transaction, with the financial details remaining undisclosed. The move strengthens upGrad’s presence at the entry-level talent stage, aligning skilling with employment opportunities. Founded in 2010, Internshala connects students and graduates to internships and first-job roles. The platform has built a network … Read more
Kingfisher Premium Packaged Drinking Water from United Breweries has come on board as the co-presenting partner for Karan Aujla’s P POP Culture India Tour 2026, strengthening its association with music-led cultural experiences. Video 1: https://www.youtube.com/watch?v=fGWQSQqSdOE Video 2: https://www.youtube.com/watch?v=7LYj5xcSTIU Video 3: https://www.youtube.com/watch?v=SlnXRFr_lfM As part of the collaboration, the brand will feature prominently across on-ground activations and … Read more
The Advertising Club (TAC) has introduced a refreshed brand identity, signalling a new chapter in its evolution as a key industry body representing advertising, marketing and media professionals in India. The revamp honours the organisation’s legacy while aligning it with the demands of a fast-changing marketing landscape. Created in collaboration with global brand consultancy Landor, … Read more
JBL India has unveiled its latest digital campaign, Fighting For The Right Voices, coinciding with the ongoing cricket season. Featuring New Zealand cricketers Daryl Mitchell and Glenn Phillips, the campaign centres on mental strength, focus and resilience in the face of constant pressure. Conceptualised by RepIndia, the film explores the parallels between elite sport and everyday … Read more
WPP has announced a multi-year turnaround strategy after posting a steep decline in profit and revenue for 2025. The restructuring programme, titled Elevate28, is designed to simplify the group’s structure and reignite growth through consolidation and AI-led transformation. Under the plan, WPP will move away from its traditional holding company model to a more integrated framework … Read more
AB InBev India has introduced Corona Cero, the zero-alcohol version of Corona, in the Indian market. Priced at ₹120, the product will be distributed across modern trade outlets, e-commerce platforms and select on-premise locations nationwide. The rollout strengthens AB InBev’s non-alcohol portfolio at a time when the segment is seeing steady momentum in India. The company … Read more
Oriflame India has appointed Karishma Tanna as the brand face for its NovAge+ advanced skincare line and the premium Supreme Tribute Ezzénza fragrance. The move underscores Oriflame’s strategy to deepen its presence in India’s premium beauty segment, where consumers are increasingly prioritising efficacy, research-backed formulations and sensorial appeal. Developed at Oriflame’s Skin Research Institute in Sweden, the NovAge+ … Read more
Advertising Standards Council of India (ASCI) has launched its first influencer-led consumer awareness campaign addressing greenwashing and dark patterns. The initiative, rolled out under the ASCI Academy, seeks to equip consumers with the tools to identify misleading sustainability claims and manipulative digital design practices. As part of the campaign, a group of digital creators will publish … Read more
Ananta Das is set to exit Prime Video as APAC Head of Brand PR after nearly two years in the role. A leadership transition is underway, with Serena Menon likely to step in and take charge of the regional brand communications mandate.
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