Day: February 28, 2026

adidas Originals has introduced a new global chapter for its iconic Superstar franchise with the Spring 2026 campaign, reaffirming the sneaker’s enduring influence across generations. The campaign is anchored by celebrated actor Samuel L. Jackson, who narrates and guides the story through a cinematic exploration of culture, identity and creative expression. Video Link: https://www.instagram.com/reel/DVOT1XNCHyd/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Bringing … Read more

Sintex, part of Welspun World, has introduced Sintex Eterno, a first-of-its-kind water storage tank backed by a 50-year warranty. The launch is supported by a new 20-second television commercial created in partnership with Sideways. The campaign, built around the brand promise “Sintex Sabse Safe Hamesha,” is airing on connected TV during the ICC Men’s T20 … Read more

Zeeba Basmati Rice has unveiled Ramadan Zeeba Hai, a heartfelt musical tribute launched under its new brand philosophy, Zindagi Zeeba Hai. The anthem captures the emotional depth of Ramadan, celebrating faith, gratitude, compassion and the power of togetherness. Conceptualised by Maximus Collabs and composed by Mandeep Panghal, the song is rendered by Shahzad Ali, whose … Read more

Sun Pharmaceutical Industries Limited has introduced a nationwide campaign titled Heart ke Liye 8 – Making India Heart Strong, reinforcing the importance of preventive heart care across the country. The initiative focuses on encouraging individuals to adopt simple, sustainable daily habits that collectively strengthen cardiovascular health. With cardiovascular diseases contributing to nearly one-fifth of global … Read more

La Pink, the beauty brand known for its 100% microplastic-free formulations, has wrapped up a compelling two-phase digital awareness campaign designed to ignite conversations around online judgement, misinformation and responsible digital conduct. The campaign began as a social experiment. In its first phase, a raw, mobile-shot video showed a young actress documenting a tense auto … Read more