Amazon has emerged as India’s Most Trusted Brand in the TRA Brand Trust Report (BTR) 2026, marking a significant shift in the country’s brand trust rankings. In the 15th edition of the annual report, Amazon jumped 11 positions from last year’s 12th rank to secure the top spot, replacing Dell, which had held the position … Read more
Parle Products has launched a new campaign for its latest confectionery offering, Parle Fusion Candy, introducing a product that combines two flavours in a single candy. The campaign, titled “Taste Itna Great, Mooh Se Na Hoga Wait!”, highlights the candy’s unique dual-layer format designed to deliver a richer taste experience. Parle Fusion Candy is available … Read more
Meta has signed a multi-year artificial intelligence content licensing agreement with News Corp, a deal that could see the tech giant pay up to $50 million annually to access the publisher’s news content. Under the agreement, which is expected to run for at least three years, Meta will gain access to News Corp’s editorial content … Read more
PregaNews has unveiled a new digital film ahead of International Women’s Day to spotlight postpartum realities and encourage open conversations around maternal mental health. The initiative draws attention to an often-overlooked phase of motherhood, highlighting the emotional and physical challenges many women face after childbirth. According to the campaign, nearly one in five mothers in … Read more
Marking one year since its formation, the Indian Influencer Governance Council has launched the Indian Influencer Contract Standard (IICS), the country’s first structured contract framework designed for influencer–brand collaborations. Developed in partnership with legal knowledge partner Trilegal, the initiative aims to bring consistency and clarity to India’s rapidly expanding creator economy. Influencer marketing has become … Read more
Goafest will return for its 19th edition from May 20 to May 22, 2026, in Goa. The dates were announced jointly by Advertising Agencies Association of India and The Advertising Club, the co-hosts of the annual industry festival. Launched in 2006, Goafest has grown into one of South Asia’s most prominent gatherings for professionals across … Read more
Kolkata, 5 March 2026: With the West Bengal Assembly elections approaching, News18 Bangla has announced a special open house interaction with Chief Minister Mamata Banerjee titled SojaSapta Mamata Banerjee. The programme will be broadcast at 7 PM on 6 March on News18 Bangla. The special segment promises an in-depth and candid conversation with one of … Read more
Birla Opus Paints, the decorative paints brand from the Aditya Birla Group under Grasim Industries, has released a new digital film titled Dil Aise Eid Manaye ahead of the festive season. The campaign reflects the brand’s philosophy of Duniya Ko Rang Do and highlights how homes, colours and relationships come alive when families gather together … Read more
Chinese Wok has expanded its menu by introducing a new fries range across its outlets, marking the brand’s entry into the French fries category. The launch includes three variants-Schezwan Fries, Classic Salted Fries and Cheese Fries-with Schezwan Fries positioned as the hero product. The new offering blends the brand’s signature Desi Chinese flavours with the … Read more
Mattel has unveiled the first-ever Barbie Dream Team to mark International Women’s Day, celebrating women who have made a significant impact in their respective fields. As part of the global initiative, Indian cricketer Smriti Mandhana has been recognised with a one-of-a-kind Barbie doll created in her likeness, representing India in the international line-up. Mandhana becomes … Read more
All Rights Reserved @2025ViralVault
