Electrical appliances brand Crompton Greaves Consumer Electricals has launched the next phase of its “Every Space Bright & Right with Crompton Lights” campaign in collaboration with former Indian cricketer Dinesh Karthik. The initiative coincides with the excitement surrounding the ICC Men’s T20 World Cup 2026, connecting cricket moments with everyday experiences at home. Video Link: … Read more
Innerwear brand Krvvy has launched a new digital campaign titled ‘Shaq Tank’, featuring comedian and actor Mallika Dua. The campaign coincides with the introduction of the brand’s TrueForm Support Bra, designed specifically for women with C–F cup sizes. Video Link: https://www.instagram.com/reel/DVgGiuTiQhk/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Built around satire, the campaign film questions whether brands that speak about inclusivity truly … Read more
Italian luxury jewellery house Bvlgari has named Jake Gyllenhaal as its new global brand ambassador, strengthening the brand’s association with influential figures from film and culture. The partnership places Gyllenhaal among Bvlgari’s roster of international ambassadors as the luxury maison continues to expand its cultural presence and global visibility. Known for his versatile performances and … Read more
Indian jewellery retailer Senco Gold & Diamonds has launched an AI-powered application called “Shape of You” to mark International Women’s Day. The new feature is designed to help customers choose jewellery that complements their facial features and personal style, combining technology with personalised design guidance. With a legacy of over 85 years in the jewellery … Read more
Indian beverage brand Thums Up has partnered with Travel Food Services Limited to launch a fan-focused campaign celebrating the ICC Men’s T20 World Cup 2026. The initiative transforms airport dining spaces into vibrant cricket-themed experiences across some of India’s busiest airports. Running until 8 March 2026, the campaign aims to capture the excitement of the … Read more
Seagram’s Royal Stag Packaged Drinking Water has launched a new nationwide brand campaign titled “Live It Large”, bringing together a diverse set of cultural icons from sports, entertainment and gaming. The campaign features personalities including Rohit Sharma, Jasprit Bumrah, Badshah, Sidharth Malhotra, Naga Chaitanya and gaming creator Payal Dhare. The campaign highlights the brand’s philosophy … Read more
Former Ola executive Ashish Bajaj has entered the food startup space with the launch of 10on10 Foods, a Bengaluru-based venture focused on delivering freshly milled staple products. The startup has secured Rs 2 crore in pre-seed funding from a group of angel investors as it begins building its presence in the fresh staples category. Bajaj … Read more
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