G Square Group has unveiled a new campaign film featuring cricket legend MS Dhoni, highlighting the company’s commitment to transparent real estate transactions and its industry-first zero-cash policy for plotted developments. The sub-one-minute film is set in a lively South Indian wedding, a familiar cultural setting where friends and family gather after the celebrations and … Read more
Instamart has partnered with Samsung to bring the newly launched Samsung Galaxy S26 Ultra to customers across metro cities through instant delivery. To announce the collaboration, the quick-commerce platform released a high-energy digital video commercial that reimagines the concept of a smartphone launch in the age of rapid commerce. Video Link: https://www.instagram.com/reel/DViuDpVkUZZ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised by Moonshot, … Read more
Nutella India has launched a new Ramadan campaign titled “Iftar Tastes Better with Nutella,” collaborating with filmmaker and food enthusiast Farah Khan to celebrate the spirit of togetherness during the holy month of Ramadan. The campaign film brings viewers into Farah Khan’s kitchen, where she is joined by her longtime cook Dilip to create a … Read more
Salty has unveiled its first-ever brand film titled “Accessories Don’t Lie,” marking a significant shift in the brand’s journey from being seen purely as a jewellery label to positioning itself as a fashion-driven brand with a strong cultural voice. The campaign is built on a simple yet powerful insight: while people carefully curate what they … Read more
This Women’s Day, Campus Activewear has launched a powerful new campaign featuring iconic actor Zeenat Aman, reinforcing its ongoing You Go Girl movement. Titled “Labels Were Never Her Size,” the campaign celebrates women who choose to define their own paths rather than conform to expectations. Video Link: https://www.instagram.com/reel/DVirtevDBY7/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Presented as a cinematic narrative, the campaign … Read more
Luxury fashion house Gucci has unveiled its Spring Summer 2026 Eyewear campaign, celebrating individuality, craftsmanship, and self-expression through a visually striking series of portraits and cinematic visuals. The campaign places the spotlight firmly on the brand’s latest eyewear designs, using intimate close-up imagery that captures both the personality of the wearers and the intricate details … Read more
During the ICC Men’s T20 World Cup 2026, millions of Indian fans tuned in to watch high-voltage matches, especially the clashes involving India and Pakistan. Amid the excitement, one unexpected brand placement caught attention – Flipkart on Namibia’s jersey. At first glance, the move seemed puzzling. Flipkart doesn’t operate in Namibia, so the sponsorship wasn’t … Read more
Bikaji Foods International has announced the acquisition of the remaining 48.78% equity stake in Petunt Food Processors Private Limited for approximately ₹8 crore, making the company a wholly owned subsidiary. The decision was approved by Bikaji’s board as part of its strategy to consolidate ownership and strengthen operational control. Before the transaction, Bikaji held a … Read more
India’s Ministry of Information and Broadcasting (MIB) has directed the Broadcast Audience Research Council (BARC) to suspend the release of Television Rating Points (TRP) for news channels for a period of four weeks. The directive comes amid concerns over the nature and quality of coverage related to the ongoing Iran–Israel conflict and the broader geopolitical … Read more
Edelweiss Mutual Fund has launched a new digital campaign for Women’s Day, highlighting the growing influence of women in India’s financial ecosystem. The initiative focuses on the increasing participation of women across financial products such as mutual funds, equity markets, insurance and banking, reflecting a significant shift in how wealth creation is evolving in the … Read more
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