Day: March 9, 2026

Dermatological skincare brand Bioderma has launched a new campaign titled “Choose what’s clinically proven. Not what’s viral.”, aiming to shift the skincare conversation back to science in a market dominated by social media trends. The campaign features actor Sonakshi Sinha alongside dermatologist Dr. Shivangi Rana, highlighting the importance of dermatologically tested products over viral beauty … Read more

Titan Raga, the women’s watch brand from Titan Company Limited, has unveiled a new campaign that encourages women to reclaim time for themselves and embrace moments of personal joy without guilt. The initiative focuses on challenging the traditional idea of being “busy” by highlighting that leisure and self-care do not need to be earned after … Read more

Sunfeast Marie Light, the biscuit brand from ITC Ltd, has introduced a new campaign titled #MarieLightMode, encouraging couples to take a break from digital distractions and reconnect through simple everyday moments. The initiative highlights how small, shared experiences, such as enjoying tea together, can help strengthen relationships. The campaign draws inspiration from a study conducted … Read more

Furniture brand Urban Ladder has partnered with creative agency Lowe Lintas to launch a new city-first campaign that highlights India’s diverse cultural aspirations through hyperlocal storytelling. The initiative is based on Lowe Lintas’ proprietary research study, “State of States,” which explores regional nuances to help brands create more locally relevant marketing strategies. Instead of relying … Read more

Zurich Kotak General Insurance has launched the latest edition of its ‘Drive Like A Lady’ campaign ahead of Women’s Day, using a social experiment to question long-standing stereotypes around women drivers. The digital film highlights how quickly people form assumptions about driving mistakes and often attribute them to women without knowing the facts. The experiment … Read more

Agilus Diagnostics has launched a new television commercial featuring actor Anil Kapoor as part of a nationwide campaign after its transition from SRL Diagnostics. The campaign aims to inform consumers about the brand’s new identity while reassuring them that the services and values they trusted remain unchanged. The TVC delivers a clear message – “Jo … Read more