Reliance Retail Limited has announced the acquisition of Pahadi Local, an Indian beauty and wellness brand known for its nature-led formulations inspired by Himalayan ingredients. The acquisition includes the brand and its business from Pahadi Goodness Private Limited and marks another step in Reliance Retail’s strategy to scale promising Indian consumer brands. Founded with the … Read more
Sting Energy has shared a new Instagram post celebrating India’s World Cup victories across men’s and women’s cricket, tying the sporting milestone to its ongoing brand campaign. Link: https://www.instagram.com/reel/DVouHpfk_bb/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The visual highlights six major World Cup wins for India, including the men’s ODI World Cup titles in 1983 and 2011, the T20 World Cup wins … Read more
Avion India, a global aviation training centre operating from Juhu Airport in Mumbai, has appointed BlackCab Agency Network as its digital strategy and brand building partner. The collaboration aims to strengthen Avion India’s digital presence as the institute expands within India’s rapidly growing aviation training ecosystem. Under the mandate, BlackCab will manage digital communication, brand … Read more
Skincare and haircare brand Plum has partnered with Mumbai Indians as its digital partner and official skincare partner for IPL 2026, marking the brand’s first collaboration with a cricket franchise. The partnership signals Plum’s entry into the sports marketing space as it looks to connect with India’s massive cricket audience. Through this association, Plum plans … Read more
In a marketing move built on nostalgia and perfect timing, McDonald’s India North and East has brought back actor Sara Arjun as its brand ambassador-years after she first appeared in a McDonald’s commercial as a child. The campaign arrives just as the trailer for Dhurandhar: The Revenge, starring Sara Arjun, has generated buzz online, making … Read more
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