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Day: March 11, 2026

TAM Sports Expands Cross-Platform Ad Monitoring to CTV and Mobile Streaming

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TAM Sports, the sports intelligence arm of TAM Media Research, has expanded its advertising monitoring capabilities to include live streaming across Connected TV (CTV) and mobile platforms. The development strengthens its cross-platform analytics framework by enabling monitoring of advertising activity across both linear broadcast and live digital streaming environments. With sports audiences increasingly consuming content … Read more

Canon India’s ‘EveryDay’ Campaign Promotes Inclusion Beyond Women’s Day

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Canon India has launched a new campaign titled ‘EveryDay’, reinforcing the idea that workplace inclusion and gender equality should be practiced consistently rather than highlighted only on occasions like International Women’s Day. The campaign focuses on everyday behaviours that contribute to building a respectful, inclusive and empowering work environment. Developed around the theme that inclusion … Read more

Former Myntra and H&M Leaders Launch Confluxe to Help Global Fashion Brands Enter India

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Rajesh Narkar, a former executive at Myntra and AJIO, and Louis Coucke, who previously worked with H&M India, have launched Confluxe, a technology-enabled platform designed to help international fashion and lifestyle brands enter and scale in the Indian market. The company has also secured $1.6 million in a pre-seed funding round led by Wavemaker Partners, … Read more

Tommy Hilfiger Travel Gear Partners with Lucknow Super Giants for IPL 2026

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Brand Concepts (BCL), the official licensee for Tommy Hilfiger Travel Gear in India, has announced a partnership with Lucknow Super Giants (LSG) as the official travel accessories partner for the IPL 2026 season. As part of the collaboration, the team will be equipped with Tommy Hilfiger Travel Gear products throughout the tournament. Under the partnership, … Read more

Google Expands Gemini in Chrome to India with Multilingual AI Support

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Google has expanded the integration of its AI assistant Gemini within Google Chrome to new markets, including India, Canada, and New Zealand, making the tool more accessible to users across these regions. The rollout allows users to interact with Gemini directly inside Chrome through a desktop sidebar, enabling a more seamless AI-powered browsing experience. With … Read more

Asianet Television Awards 2026 Celebrates Women with ‘She is the Colour’ Theme

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The Asianet Television Awards 2026 celebrated excellence in Malayalam television while placing a strong spotlight on women empowerment through its theme, “She is the Colour.” The event highlighted the strength, resilience, and achievements of women who continue to shape and inspire the entertainment industry and society at large. The ceremony honoured several remarkable women for … Read more

Parle-G Celebrates Ugadi with a Heartwarming Film Inspired by the Bevu Bella Tradition

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Parle Products has unveiled a new Ugadi campaign film for its iconic biscuit brand, Parle-G, drawing inspiration from the traditional Bevu Bella ritual that marks the beginning of the festival. The ritual, a mixture of neem and jaggery, symbolises the balance of bitter and sweet experiences in life-an idea that forms the emotional core of … Read more

HMD Partners with Flipkart to Launch 2026 Smartphone Line-up in India

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Human Mobile Devices (HMD) has announced a strategic collaboration with Flipkart to introduce its upcoming 2026 smartphone portfolio to Indian consumers. As part of this partnership, HMD’s first smartphone launch of the year in India will take place on Flipkart, which will serve as a key e-commerce partner alongside the brand’s existing online and offline … Read more

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