Amazon MX Player has unveiled its largest-ever content slate for 2026, announcing 150+ new and returning shows as part of its strategy to deliver premium entertainment to viewers across India completely free of cost. The platform continues to focus on democratising access to high-quality storytelling by offering diverse content without subscription fees. The upcoming slate … Read more
The Advertising Club Madras has announced additional jury chairs for the 44th edition of the MADDYS Awards, its annual celebration of excellence in advertising and marketing. The awards recognise outstanding work across multiple disciplines within the industry. For the Film & Audio Craft MADDYS, Agnello Dias, co-founder of Spinach Experience Design, will serve as the … Read more
E-commerce platform Flipkart has introduced the Motorola Edge 70 Fusion with an unconventional outdoor activation that lets people test the smartphone’s camera performance in real time. Video Link: https://www.instagram.com/reel/DVvMqyRjRmg/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualized by Sociowash Network, the campaign features an interactive billboard inviting passers-by to compare their phone’s camera with the image displayed on the hoarding. The installation … Read more
Home appliance brand Kenstar has unveiled a new advertising campaign promoting its latest range of energy-efficient air coolers. The campaign features Bollywood actors Rajkummar Rao and Patralekha Paul, highlighting the brand’s focus on efficient cooling and long-term reliability for Indian households. The campaign spotlights Kenstar’s India-first air cooler range that comes with a 5-Star BEE … Read more
Rasna has unveiled Rasna Nutri+, a nutrition-fortified powder drink concentrate, as part of its summer marketing campaign for 2026. The product has been developed by the company’s research and development team and is aimed at consumers seeking beverages that combine taste with added vitamins and minerals. The launch comes at a time when the Indian … Read more
A new campaign by Meril Life Sciences imagines what life after cricket could look like for MS Dhoni-not as a retired legend, but as a coach inspiring a new generation. The ad film features Dhoni teaching his iconic helicopter shot to a group of elderly residents preparing for a friendly cricket match against neighbourhood youngsters. … Read more
Digital cricket engagement surged during the ICC Men’s T20 World Cup 2026 final, with sports analytics platform CREX recording over 213 million minutes of fan interaction during the high-stakes clash between India and New Zealand. According to data released by the platform, total time spent on the CREX app reached 213.5 million minutes, marking a … Read more
The National Restaurant Association of India (NRAI) has issued an advisory urging restaurants to adopt fuel-saving measures as the ongoing Iran–Israel–US conflict disrupts the supply of commercial LPG. With supply pressures rising, the association has recommended that restaurants reduce or temporarily suspend dishes that require high fuel consumption, particularly those involving deep frying, long simmering, … Read more
INDmoney’s latest campaign, “American Paglus,” takes a humorous swipe at Indians who are overly fascinated with American culture. The ad film begins in the middle of celebrations after India’s ICC Men’s T20 World Cup victory, when a cricket bat is shown to someone who surprisingly calls it a baseball bat. This quirky moment sets the … Read more
The Board of Control for Cricket in India (BCCI) has officially announced the schedule for the first phase of the Indian Premier League (IPL) 2026. Owing to the upcoming state assembly elections, the tournament will be conducted in two phases, with the initial leg featuring 20 matches scheduled between March 28 and April 12, 2026. … Read more
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