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India Today Conclave 2026 Begins in New Delhi with Focus on Global Shifts and Innovation

The 23rd edition of the India Today Conclave is being held in New Delhi on March 13–14, 2026, bringing together leaders from politics, business, technology, and culture for two days of discussions on global and national developments. This year’s theme, “Year of Breakthroughs and Breakdowns,” reflects the rapidly changing global environment shaped by technological progress, … Read more

Swiss Beauty Partners Zepto to Bring Viral Jelly Verse Glow Stick to Quick Commerce

Swiss Beauty has partnered with quick commerce platform Zepto to mark the return of its popular Jelly Verse Glow Stick, combining the product restock with a hybrid AI-led and live-action brand film. The collaboration highlights how beauty brands are increasingly using quick commerce platforms to meet rising consumer demand for instant access to trending products. … Read more

Publicis Groupe Acquires AdgeAI to Strengthen AI-Driven Creative Intelligence

Publicis Groupe has announced the acquisition of AdgeAI, a company specialising in creative measurement and content intelligence. The move is aimed at strengthening Publicis’ AI capabilities by integrating advanced analytics into its existing production and marketing technology infrastructure. AdgeAI’s platform helps brands and digital platforms analyse the performance of creative assets-especially video and digital content-using … Read more

Dove’s ‘Beauty Test Stops With Me’ Tops WARC Media 100 Global Rankings 2026

The WARC Media 100 2026, a global benchmark that ranks the most awarded campaigns, agencies, brands and companies for media excellence, has named ‘Beauty Test Stops With Me’ as the world’s top campaign. Created by Mindshare Mumbai for Dove, the campaign addressed beauty biases in India’s matchmaking culture and encouraged mothers to challenge discriminatory beauty … Read more

Noise Launches ‘Master Series’ with Bose-Backed Audio Engineering and AI Features

Indian wearable brand Noise has introduced its new Master Series, signalling a strategic shift toward deeper research, premium design and global-level engineering in its product development. According to co-founder Amit Khatri, the initiative is not just a marketing label but a long-term framework aimed at setting higher internal benchmarks for the company’s future devices. A … Read more

Flipkart’s Gudi Padwa Ad Shows How Quick Commerce Replaced the ‘Errand Kid’

Flipkart’s latest Gudi Padwa campaign taps into a nostalgic household ritual while highlighting how shopping habits have evolved in the digital age. The ad revolves around a familiar scenario in Indian homes-when an important item goes missing during festival preparations and the youngest member of the family is sent running to the neighbourhood store. The … Read more

GAP Teams Up with Young Miko for Spring 2026 Campaign ‘Sweats Like This’

GAP has partnered with GRAMMY-nominated artist Young Miko for its Spring 2026 campaign titled “Sweats Like This.” The campaign highlights the brand’s GAPSweats collection through a music-driven storytelling format, featuring a refreshed version of Young Miko’s hit track “WASSUP.” By blending music, fashion and culture, GAP positions its sweats as a symbol of creativity, individuality … Read more

boAt and GIVA Celebrate Women’s Confidence with ‘Wear Your Charm’ Campaign

boAt and GIVA have joined forces for the ‘Wear Your Charm’ campaign, introducing the Chrome Ivory Premium Smartwatch, a product that blends technology with jewellery-inspired design. The campaign celebrates women who navigate everyday challenges with resilience, confidence, and individuality, positioning Chrome Ivory as an accessory that reflects personal charm and style. Video Link: https://www.instagram.com/reel/DVtHwIWD-Xw/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At … Read more

Lakmé Launches ‘I Earned It’ Campaign with Aneet Padda for SPF-Infused Makeup Range

Lakmé has introduced a new campaign titled ‘I Earned It’ to promote its latest product line, the Lakmé 9to5 Hya Beach Edit, a makeup range designed for women navigating busy, fast-paced lifestyles. The campaign stars actor and brand ambassador Aneet Padda and highlights how modern working women balance professional commitments with moments of personal relaxation. … Read more