Akzo Nobel India has officially been renamed JSW Dulux after receiving approval from the Ministry of Corporate Affairs (MCA). The decision marks a significant step in the transition of the paints business following JSW Paints’ acquisition of a majority stake in the company. According to a regulatory filing, the MCA issued a fresh Certificate of … Read more
Lenovo has launched a new digital campaign titled “Pixel Deficiency” to promote its monitor range in India and expand awareness of its display products beyond the brand’s well-known laptop category. At the centre of the campaign is a 45-second hero film that introduces a fictional condition called “Pixel Deficiency.” The concept humorously illustrates the problems … Read more
Demand for induction cooktops has surged across India as households look for alternatives to liquefied petroleum gas (LPG) amid fears of supply disruptions linked to escalating geopolitical tensions in West Asia. The growing concern over cooking gas availability has triggered a sharp spike in sales of electric cooking appliances on major online and quick-commerce platforms. … Read more
Zomato is testing a new health-focused cloud kitchen brand called “Ritual” in Gurugram, targeting the rising demand for high-protein and nutrition-focused meals among urban consumers. The initiative is being launched in partnership with Massive Restaurants. According to reports, the new concept focuses on providing protein-rich and health-oriented food options for fitness-conscious consumers. The menu includes … Read more
Duroflex has launched a striking print campaign for World Sleep Day, drawing attention to the growing sleep deficit among Indians. Built around the powerful line “Mars is closer than your bed,” the campaign highlights the paradox of a rapidly progressing nation that still struggles with adequate rest. The campaign points out that while India has … Read more
Home salon and wellness platform Yes Madam has launched a new digital campaign featuring actor Rajpal Yadav and influencer Tanya Mittal. The campaign revives Yadav’s popular ‘Chota Don’ character from the 2007 Bollywood film Partner, using humour and nostalgia to highlight the convenience and reliability of the brand’s services. Produced in collaboration with Footloose Films, … Read more
Rising geopolitical tensions in West Asia are beginning to impact India’s consumer durables sector, with appliance manufacturers warning that a shortage of commercial LPG cylinders could disrupt the production of air conditioners just as the peak summer season approaches. According to a report by Business Standard, LPG-used in manufacturing processes such as brazing and powder-coating … Read more
Pepsi has onboarded rising actors Ahaan Panday and Aneet Padda for its latest brand campaign, reinforcing its long-standing connection with youth culture and emerging talent. Video Link: https://www.instagram.com/reel/DV0IIB-TN_s/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Ahead of the official campaign reveal, both actors teased fans on social media about the “biggest trailer yet.” The reveal turned out to be a Pepsi-branded vanity … Read more
BKT Tyres has launched a new brand campaign titled “Elevate Your Drive” as it expands into India’s on-highway tyre market. The campaign stars actor Ranveer Singh and will be rolled out across television and multiple media platforms. The campaign film presents Singh appearing as himself while narrating stories of individuals striving to move ahead in … Read more
Actor and entrepreneur Malaika Arora has entered the fashion accessories space with the launch of Maejoy, a new lifestyle brand developed in collaboration with Myntra and Exceed Entertainment. The brand has been created through Myntra’s B2B wholesale entity, Myntra Jabong India Private Limited (MJIPL), which will support design, product development and brand building. Maejoy debuts … Read more
All Rights Reserved @2025ViralVault
