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Redcliffe Labs Launches ‘FaceItToday’ Campaign to Promote Preventive Health

Redcliffe Labs has launched its new #FaceItToday campaign featuring actor and fitness advocate Malaika Arora and actress Ishita Dutta, aiming to encourage people to take a proactive approach toward preventive healthcare. The campaign introduces the brand’s AI-powered Face Scan tool, designed to make everyday health awareness faster and more accessible. Video Link: https://www.instagram.com/reel/DVyGL8SMHna/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The initiative … Read more

SiXiT Partners with Arshdeep Singh to Strengthen Grassroots Cricket Presence

Cricket equipment brand SiXiT has appointed Indian fast bowler Arshdeep Singh as the brand ambassador for its cricket ball category, marking a strategic step in the company’s expansion across the broader cricket equipment market. SiXiT has built a strong presence in India’s cricket tennis-ball segment, which remains one of the most widely played formats across … Read more

Prashant Kohli Teams with Agilitas to Build Lotto as a Cultural Sports Icon

After 15 years of guiding brands from the sidelines, Prashant Kohli is stepping onto the court with Agilitas to build Lotto into a sports-inspired cultural icon. Excited to lead this journey alongside Abhishek Ganguly, Amit Prabhu, and Atul Bajaj, he also thanks Deepika Gurung, Saurav Ghosal, and Supriya Mamgain for their support in easing him … Read more

Mahima Mathur Joins Disco at Godrej Industries

Mahima Mathur has joined Disco at Godrej Industries as Head – Creative Communications. Previously with DDB Mudra Group, where she spent nearly a decade across multiple creative roles, she most recently served as creative director. With over 10 years of experience in advertising and creative strategy, Mathur will now lead creative communications for Disco, the … Read more

Lotus Herbals appoints Puja Singh as AGM – Marketing

Lotus Herbals has appointed Puja Singh as AGM – Marketing, where she will lead marketing, brand operations and strategic growth across the brand’s portfolio, including Lotus Herbals, Lotus Dermabotanics, Lotus Makeup, Lotus Organics+, Lotus Botanicals and Dermacy. With over 15 years of experience in the beauty and personal care sector, Singh joins from McNROE Consumer … Read more

Shruti Tyagi joins Affinity Global as Director – Marketing,

Shruti Tyagi has joined Affinity Global as Director – Marketing, where she will lead marketing for India and the company’s global markets. She moves from Viacom18 Media, where she headed marketing for VOOT AVOD, and brings over a decade of experience across media and entertainment, including roles at Discovery Communications, Times Television Network and Zee … Read more

Gupshup appoints Ravi Dugar as Chief Financial Officer.

Gupshup has appointed Ravi Dugar as Chief Financial Officer. With nearly two decades of experience in finance leadership, Dugar will oversee the company’s financial strategy, planning, capital allocation and investor engagement. Prior to this, he held finance roles at Bharti Airtel and Livguard Energy Technologies, and most recently served as CFO at Awfis, where he … Read more