Abhinav Rastogi has been elevated to Global Marketing Director for YouTube Shopping, where he will lead worldwide marketing efforts for the platform’s creator-led commerce ecosystem. Based in Singapore, he will focus on building the creator-commerce narrative, expanding into new markets, and driving growth across key global regions. With over a decade at Google and extensive … Read more
Sunaina Haldar steps into her role as Director – Marketing at Faber-Castell India, beginning an energising new chapter with the iconic brand. From engaging with consumers and retailers to visiting the Goa factory, she is already immersing herself in the brand’s legacy and craftsmanship. Excited by the evolution of the stationery category into a space … Read more
Priyanka Chetal Sharma embarks on a new chapter with Mastercard as Managing Consultant – Marketing, bringing with her a strong track record in driving marketing and growth within the banking sector. As she transitions into this role, she looks forward to leveraging her experience to tackle broader strategic challenges and create truly #priceless outcomes.
foundit has unveiled the second film in its ongoing ‘Boss Aaj Kal’ campaign, featuring Indian cricketer Jasprit Bumrah. Building on the campaign’s central idea, the new film uses humour to explore how increased access to job opportunities can reshape workplace dynamics and influence employer-employee relationships. The narrative highlights a simple yet powerful insight-when professionals have … Read more
Stayfree has launched a new digital campaign for its Secure Nights range, spotlighting an often-overlooked aspect of menstrual health-sleep disruption during periods. Conceptualised by DDB Mudra, the campaign focuses on how menstrual needs differ between day and night, and how using the same product across both can impact sleep quality and overall well-being. At the … Read more
AD by Arvind has unveiled its Spring Summer 2026 menswear collection, Raghav’s Collection X Urban Pause 2.0, in collaboration with actor and youth icon Raghav Juyal. Designed for the modern urban man, the collection focuses on breathable fabrics, relaxed fits, and versatile silhouettes that seamlessly transition between work and leisure. Rooted in the brand’s philosophy, … Read more
Gujarat Titans have introduced a fully digital ticketing system for IPL 2026, aiming to deliver a smoother and more efficient matchday experience for fans at the Narendra Modi Stadium in Ahmedabad. Tickets for all home matches are now available exclusively via BookMyShow and the Titans FAM app. Moving away from physical tickets, the franchise has … Read more
Pexpo, an Indian brand known for sustainable steel hydration products, has entered the lifestyle segment with the launch of GO24-an outdoor-focused hydration brand designed for Gen Z and young consumers. In collaboration with Sony YAY!, the brand brings globally loved characters like Shin-chan and Naruto into everyday products, blending pop culture with functionality. GO24 marks … Read more
Adobe and NVIDIA have entered into a strategic partnership aimed at transforming how creative and marketing workflows operate in the age of artificial intelligence. By combining Adobe’s creative ecosystem with NVIDIA’s advanced AI computing capabilities, the collaboration seeks to build smarter, faster, and more scalable content production systems. At the core of this partnership is … Read more
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