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Pizza Hut Brings AI Storytelling to the Table with Crafted Flatzz Launch

Pizza Hut has tapped into the rising wave of AI-driven content to promote its latest offering, Crafted Flatzz, with a playful and character-led digital campaign. Designed for today’s fast-scrolling audiences, the campaign reflects how food brands are increasingly blending technology with storytelling to create engaging, shareable content. Video Link: https://www.instagram.com/reel/DWGBU3Zk-D_/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the centre of the … Read more

Beyond Yoga: Organic Tattva’s ‘Shuddhasana’ Campaign Redefines Everyday Wellness

Organic Tattva has unveiled its latest integrated campaign, ‘Shuddhasana’, featuring brand ambassador Kareena Kapoor Khan, positioning clean eating as an essential pillar of holistic wellness. The campaign reflects a growing shift in consumer mindset, where health is no longer limited to fitness routines but extends to mindful, everyday food choices. Video Link: https://www.instagram.com/reel/DWDlCxdgBTb/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the … Read more

Oaksmith Teams Up with Rajasthan Royals to Blend Cricket, Culture and Content in IPL 2026

Oaksmith Packaged Drinking Water, from Suntory Global Spirits, has partnered with Rajasthan Royals as an official partner for the IPL 2026 season, marking another strategic brand entry into one of India’s biggest sporting platforms. The collaboration reflects how brands are increasingly leveraging the IPL not just for visibility, but for deeper cultural and digital engagement. … Read more

From Influencers to Infrastructure: dentsu X Builds a Scalable Creator Growth System

dentsu X has introduced The Creator Catalyst, a strategic playbook designed to help brands transform fragmented creator efforts into a cohesive and scalable growth engine. In an era where attention is fleeting and culture evolves rapidly, the framework repositions creators from being just a marketing channel to becoming a structured system for sustained brand growth. … Read more

Pay Half, Experience Full: Samsung Redefines Flagship Ownership in India

Samsung has unveiled Galaxy Forever in India, a new ownership model aimed at making premium smartphones more accessible to a wider audience. The initiative covers flagship devices like the Galaxy S26 Ultra and Galaxy S26 Plus, allowing consumers to experience top-tier technology without the burden of paying the full price upfront. The programme is built … Read more

From Earth to Dreams: Vedanta Takes Its Story to 1,000+ Cinema Screens

Vedanta Limited has amplified its brand narrative by taking its latest campaign, “From Earth to the Sky,” to the big screen, rolling it out across 1,035 theatres in key metro and regional cities including Delhi, Mumbai, Bengaluru, Ahmedabad, Jaipur, and Bhubaneswar. The move marks a strategic push to engage audiences in a more immersive, high-attention … Read more