Day: March 23, 2026

Scapia has partnered with Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT) as an official partner for IPL 2026, reinforcing its focus on experience-led fan engagement. While the RCB association enters its second year, the Gujarat Titans deal also includes Scapia as the exclusive credit card partner. Video Link: https://www.instagram.com/reel/DWEFHBbCfTI/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== The partnerships are built around … Read more

The Indian Railway Catering and Tourism Corporation (IRCTC) has invited e-tenders to appoint an agency for managing and monetising advertising across its digital platforms for a period of three years. The move is aimed at unlocking greater value from its high-traffic ecosystem of websites and mobile applications. The mandate seeks a single licensee who will … Read more

Liqvd Asia has strengthened its client portfolio with four new brand partnerships, signalling strong momentum at the start of 2026. The digital-first marketing agency has onboarded Origami, Kasturi Foods, Sama.live, and Woodland, with these mandates expected to contribute approximately ₹35 crore to its future business pipeline. The new partnerships span a diverse mix of categories, … Read more

HMD has renewed and expanded its partnership with Rajasthan Royals, stepping up from official smartphone partner to associate sponsor for the upcoming season. Now in its third year, the collaboration reflects the brand’s continued commitment to leveraging franchise cricket as a high-impact platform for audience engagement. As part of the upgraded association, HMD’s branding will … Read more

India’s sports economy has crossed the $2 billion milestone for the first time, marking a significant leap in its evolution. According to WPP Media’s Sporting Nation Report, the industry reached ₹8,864 crore in 2025, continuing a strong growth trajectory from ₹9,530 crore in 2021, reflecting an impressive 18.6% CAGR over four years. This expansion has … Read more