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Publicis Groupe Appoints Deepraj Hegde as SVP – Strategic Solutions to Drive Data-Led Growth

Deepraj Hegde has joined Publicis Groupe as Senior Vice President – Strategic Solutions. Previously Chief Strategy Officer at Ethinos, he brings over 17 years of experience in strategic growth and digital transformation. In his new role, Hegde will focus on combining data, creativity, and strategy to deliver measurable outcomes, leveraging leadership experience across organizations including … Read more

Adidas Elevates Sartaj Kadian to Director – Digital Marketing to Drive Full-Funnel Growth

Sartaj Kadian has been elevated to Director – Digital Marketing at Adidas after over five years with the company. Previously Senior Manager – Performance Marketing, he brings more than 12 years of experience across MENA, CIS, and global markets. In his new role, Kadian will focus on driving full-funnel media strategy and digital activation to … Read more

Luxor Appoints Sana Zabeen to Lead Corporate Communications, PR & Marketing

Sana Zabeen has joined Luxor Writing Instruments as Head of Corporate Communications, PR, and Marketing. Previously with TV9 Network, she brings extensive experience across content, marketing, and media relations. In her new role, Zabeen will lead integrated communication strategies, strengthen brand visibility, and drive marketing initiatives for the company’s next phase of growth.

India’s M&E Boom Is About Coexistence, Not Competition: Kevin Vaz

At the launch of the FICCI–EY Media & Entertainment Report 2026, Kevin Vaz, CEO of JioStar Entertainment, highlighted a defining shift in India’s media landscape-growth is being driven by addition, not substitution. Instead of choosing between digital and traditional formats, India is emerging as an “AND” market where multiple platforms grow simultaneously. The report values … Read more

Lava Mobiles Partners with SW Network to Strengthen Cultural-First Digital Presence

Lava International has appointed SW Network as its creative and social media agency, marking a strategic move to enhance its digital storytelling and connect more meaningfully with evolving consumer audiences. Known for its “made in India, for India” philosophy, Lava has consistently positioned itself as a brand rooted in trust, accessibility, and local innovation. Under … Read more

Mumbai Indians Reimagines Fandom as Family with ‘Fans Nahi. Fam.’ Campaign

Mumbai Indians has unveiled its IPL 2026 campaign, ‘Fans Nahi. Fam.’, redefining the relationship between the team and its supporters. Moving beyond traditional fandom, the campaign positions fans as an integral part of the team’s inner circle-transforming them from spectators into family. At the heart of the campaign is a shift in narrative-from cheering from … Read more

Navin’s ‘This Is It’ Campaign Positions Ready-to-Move Homes as the Final Choice

Navin’s has launched a new integrated campaign, ‘This Is It’, to promote its Starwood Towers 3.0 project in Medavakkam, Chennai. The campaign focuses on a key shift in homebuyer mindset-moving from endless searching to confident decision-making, especially when homes are ready to move in. At its core, the communication highlights three critical factors influencing modern … Read more

Experience Commerce Bags FiatPe’s Social Media Mandate to Drive Merchant-Focused Growth

Experience Commerce, a full-service digital marketing agency under the Cheil SWA Group, has secured the annual social media mandate for fintech platform FiatPe after a competitive multi-agency pitch. Founded in 2022, FiatPe is a digital payments platform built to simplify transactions for merchants and businesses, aligning with India’s broader Digital India vision. The platform focuses … Read more