GIVA, known for its fine jewellery, is stepping into the fragrance space with the launch of its premium Eau De Parfum (EDP) collection-marking a strategic move toward becoming a holistic lifestyle brand. With this launch, GIVA blends the worlds of jewellery and fragrance, reinforcing its belief that luxury is not just seen, but also felt. … Read more
Razorpay has partnered with Sarvam AI to introduce a voice-first commerce layer, aiming to simplify digital transactions through conversational interactions. Moving beyond traditional app-based navigation, the collaboration enables users to discover products, place orders, and complete payments simply by speaking-especially in Indian languages. At the core of this innovation is the integration of Sarvam AI’s … Read more
Kaabil Kids, a digital chess learning platform for children, has partnered with Verve Media to enhance its AI-led SEO and organic growth strategy. The collaboration is aimed at improving the platform’s discoverability across both traditional search engines and emerging AI-driven answer platforms, helping more parents access structured chess learning solutions. As part of the mandate, … Read more
Sumit Kohli has stepped into a new role as Head of Investment – APAC at Dentsu. In this position, he will focus on building disciplined, client-first investment strategies, ensuring decisions align closely with client priorities while delivering more effective and meaningful business outcomes across the APAC region.
Saatchi & Saatchi India has launched a new campaign for Captain Steel, aiming to spotlight the often-overlooked role of TMT rebars in building strong homes. In a category largely driven by commoditisation, the campaign seeks to educate consumers while elevating the importance of structural materials beyond just cement. The television commercial features cricket icon Sourav … Read more
IndiGo has appointed Aloke Singh as Chief Strategy Officer, effective April 6, 2026. Most recently the Managing Director and CEO of Air India Express, Singh will lead long-term strategic planning and enterprise-wide transformation initiatives aimed at accelerating growth, improving operational efficiency, and strengthening the airline’s competitive position. With over three decades of aviation experience, he … Read more
The Ministry of Information and Broadcasting (MIB) has unveiled a series of initiatives aimed at strengthening India’s media and entertainment ecosystem, with a clear push toward empowering creators and accelerating AI adoption. At the centre of this move is the launch of MyWAVES, a citizen-driven content platform integrated into WAVES OTT. Designed to shift the … Read more
The ABBY Awards 2026 has appointed Bianca Guimaraes as the jury chair for the STILL Digital category, reinforcing its focus on global creative excellence. The awards will take place during Goafest 2026, scheduled from May 20–22 in Goa. Guimaraes is the founding partner and executive creative director at Mischief USA, an independent agency widely recognised … Read more
Flipkart’s latest summer campaign leans into internet culture with a bold, tongue-in-cheek narrative that grabs attention before delivering a practical message. Built around a clever misunderstanding, the ad plays on the phrase “Only Fans,” using it as a setup for humour, curiosity, and eventual brand recall. The story opens with a young woman, Ananya, sitting … Read more
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