Day: March 26, 2026

Gujarat Titans head into the TATA IPL 2026 with a strong network of 37 partners, reflecting growing brand confidence and a steadily evolving commercial strategy. Since their title-winning debut in 2022, the franchise has focused on building a consistent, fan-first identity. This year’s partner mix-spanning renewals, long-term associations, and new additions-highlights its ability to deliver sustained value to … Read more

CaratLane has appointed Yami Gautam Dhar as its first-ever brand ambassador, signalling a strategic shift as the brand looks to scale visibility and deepen consumer connect. Link: https://www.youtube.com/watch?v=rIFs5p2Ur_E Part of the Tata Group, CaratLane has been positioning itself as an everyday fine jewellery brand, focusing on contemporary design, accessibility, and versatility. The association with Gautam Dhar is aimed at … Read more

Foxtale has onboarded Tilak Varma as its brand ambassador, expanding its ongoing ‘Play On Till The Sun’s Gone’campaign for its sunscreen range. Link: https://www.instagram.com/tilakvarma9/reel/DWVnjf_jdM4/ The partnership reflects a broader shift in the market, where young athletes are increasingly influencing categories beyond sport, including grooming and skincare. By associating with Varma, Foxtale aims to connect with a new generation of … Read more

Zydus Wellness has expanded its Glucon-D portfolio with the launch of Glucon-D Recharge, marking its entry into the performance and sports hydration category. The company has also signed Milind Soman as brand ambassador. The launch reflects a strategic repositioning of Glucon-D from its legacy identity as an instant glucose powder to a brand aligned with active lifestyles, hydration, and everyday wellness. … Read more