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Day: March 26, 2026

Crunchyroll launches new ‘Ready to Anime?’ film with Rashmika Mandanna and Shubman Gill

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Crunchyroll has unveiled a new brand film in India featuring Rashmika Mandanna and Shubman Gill, as part of its ongoing ‘Ready to Anime?’ campaign. The film builds on the campaign’s earlier spot released during the ICC Men’s T20 World Cup and taps into a relatable fan moment-finishing an anime series. Link: https://www.youtube.com/watch?v=5x8_WehZtwk The narrative follows Gill grappling with the end of a show, … Read more

Amazon Ads launches AI-powered Creative and Ads Agents to simplify campaign creation in India

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Amazon Ads has introduced two AI-driven tools-Creative Agent and Ads Agent-in India, aimed at streamlining ad creation and campaign management for businesses of all sizes. The launch reflects Amazon’s focus on democratising advanced advertising capabilities through automation and data-driven insights. Powered by Amazon’s first-party data and AI infrastructure, the tools enable advertisers to create, launch, and … Read more

Wipro Consumer Care & Lighting launches ‘Brahmins Xpress Mix’ for quick breakfasts

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Wipro Consumer Care & Lighting has expanded its foods portfolio with the launch of Brahmins Xpress Mix, a ready-to-cook breakfast range designed for urban consumers seeking speed without compromising on traditional taste. Introduced under its Brahmins label, the new range combines home-style flavours with quick preparation formats, enabling meals to be made in under 10 minutes. Products such as … Read more

Boldfit and Royal Challengers Bengaluru scale partnership with ‘Champions #TrainBold’ campaign

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Boldfit has expanded its ongoing partnership with Royal Challengers Bengaluru (RCB) with the launch of its new campaign, “Champions #TrainBold”, marking the third year of collaboration between the two. The season-long campaign shifts focus from matchday performance to the discipline and preparation behind it, spotlighting the idea that success is built through consistent training and effort. By bringing fans … Read more

adidas launches adaptive running shoe, advancing inclusivity in performance footwear

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adidas has introduced the Supernova Rise 3 Adaptive, its first running shoe specifically designed for athletes with disabilities, marking a significant step toward inclusive product innovation in performance footwear. Link: https://www.instagram.com/adidasus/reel/DWJbnXlAJnh/ Fronted by Chris Nikic, the campaign highlights a longstanding gap in the industry-access to well-fitting, high-performance shoes. Nikic, the first person with Down syndrome to complete … Read more

Q+A Skincare enters India via exclusive launch on Nykaa

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Nykaa has expanded its portfolio with the exclusive launch of Q+A Skincare in India, marking the entry of the fast-growing UK-based brand into one of the world’s most dynamic beauty markets. Known for its ingredient-first philosophy, Q+A Skincare is built on the idea that skincare should be simple, transparent, and effective-an approach that has earned it a strong … Read more

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