Asim Saurav Das has stepped into the role of Director at Flipkart, marking a new leadership chapter in his brand marketing journey. In this position, he is expected to drive strategic brand initiatives, strengthen consumer engagement, and shape the platform’s next phase of marketing-led growth.
JK Maxx Paints has named Akshay Kumar as its brand ambassador, as the company looks to strengthen its presence in India’s decorative paints segment and build stronger consumer connect. The association will be amplified through integrated campaigns across print, television, digital, outdoor, and retail platforms, aiming to enhance brand visibility as the company scales its … Read more
Royal Challengers Bengaluru (RCB) have onboarded The Baker’s Dozen as their official bakery partner for IPL 2026, tapping into cricket’s massive cultural reach to drive consumer engagement. As part of the partnership, The Baker’s Dozen will introduce RCB-themed packaging across its product portfolio, featuring popular players on packs. The brand will also launch limited-edition collectible … Read more
UP Tak is hosting the ‘Viksit UP Baithak’ in Gorakhpur on March 27, 2026, bringing together policymakers, industry leaders, and subject matter experts for discussions on Uttar Pradesh’s development, governance, and sectoral growth. The event serves as a collaborative platform aimed at fostering solution-oriented conversations around the state’s progress and future roadmap. Key participants include … Read more
TechnoSport has unveiled its latest brand campaign, ‘Real Movement’, aligning with the high-engagement window of IPL 2026. The campaign marks a strategic step following the brand’s recent identity refresh and supports its expansion across retail, digital, and marketplace channels. Rolled out across connected TV, digital platforms, and transit media, the campaign shifts focus from performance-driven … Read more
WhatsApp has introduced a new set of features aimed at improving chat management, storage control, and overall user experience-especially for those switching devices or handling multiple conversations. One of the most significant updates is the ability to transfer chat history between iOS and Android. Previously a major limitation, users can now move conversations, photos, and … Read more
In a move that highlights the growing importance of seamless digital infrastructure in sports, Mumbai Indians have partnered with FiatPe as their official payments partner for IPL 2026. The collaboration is centered around enabling fast, reliable, and frictionless transactions across matchday environments. From food and beverage counters to merchandise outlets, FiatPe will deploy its suite … Read more
Parag Bhatia has been promoted to Director – Media Buying at Zenith, moving up from his previous role as Associate Director – Media Buying. He shared the update on LinkedIn, thanking mentors and colleagues for their support. Prior to joining Zenith, Bhatia spent three years at Mindshare India as Director – Trading and Investments and … Read more
In a significant strategic shift, OpenAI has announced the shutdown of its AI video-generation platform Sora, alongside winding down its $1 billion partnership with The Walt Disney Company. The move signals a clear exit from the AI video space as the company pivots toward more advanced and scalable technologies. Launched in 2024, Sora had initially … Read more
As Tata IPL 2026 kicks off on March 28, fintech brand super.money has secured a high-impact position as the Associate Streaming Partner on JioHotstar, tapping into one of India’s most powerful digital audiences. With the tournament drawing millions of viewers across devices, this partnership places the brand at the heart of peak consumer attention. The … Read more
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