Parag Bhatia has been promoted to Director – Media Buying at Zenith, moving up from his previous role as Associate Director – Media Buying. He shared the update on LinkedIn, thanking mentors and colleagues for their support. Prior to joining Zenith, Bhatia spent three years at Mindshare India as Director – Trading and Investments and … Read more
In a significant strategic shift, OpenAI has announced the shutdown of its AI video-generation platform Sora, alongside winding down its $1 billion partnership with The Walt Disney Company. The move signals a clear exit from the AI video space as the company pivots toward more advanced and scalable technologies. Launched in 2024, Sora had initially … Read more
As Tata IPL 2026 kicks off on March 28, fintech brand super.money has secured a high-impact position as the Associate Streaming Partner on JioHotstar, tapping into one of India’s most powerful digital audiences. With the tournament drawing millions of viewers across devices, this partnership places the brand at the heart of peak consumer attention. The … Read more
Garnier Color Naturals has launched a new campaign centred on trust, bringing together real-life mother–daughter duo Raveena Tandon and Rasha Thadani. The initiative reinforces the brand’s positioning in the at-home hair colour category by highlighting emotional connections that influence beauty choices. Video Link: https://www.instagram.com/reel/DWJgrnUjLW2/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the heart of the campaign is a simple, relatable moment-Rasha … Read more
Signify has announced a strategic partnership between its electrical brand EcoLink and Sunrisers Hyderabad ahead of IPL 2026, marking a significant push to strengthen consumer visibility during one of India’s biggest sporting spectacles. The collaboration will see EcoLink integrated across multiple touchpoints, including on-ground activations, headgear branding, and fan-focused campaign integrations throughout the tournament. The … Read more
Kedar Apte has exited Mahindra Group after leading EV charging infrastructure and international farm operations. Since joining in 2023, he played a key role in shaping its EV ecosystem. With prior leadership roles at Jio-bp, Castrol, and Hindustan Unilever, he now hints at an exciting new professional chapter ahead.
Bharti Agrawal has joined Monks as APAC CFO, bringing over 20 years of experience across financial strategy, operations, and M&A. Previously CFO Southeast Asia at dentsu, she will lead financial planning and governance across the region, supporting Monks’ growth ambitions and strengthening its leadership in marketing services globally.
Neha Prasad has joined Emeritus as Associate Director & Head – Public Relations, leading global communications and brand storytelling. With over six years at upGrad and experience across Everymedia, Madison World, and MSLGROUP, she brings strong expertise in strategic PR, crisis communication, and brand building. At Emeritus, she will focus on strengthening brand positioning and … Read more
ArcelorMittal Nippon Steel India has appointed Amit Harlalka as CEO, effective July 1, succeeding Dilip Oommen, who will retire on June 30 after 22 years with the company. Currently serving as CFO, Harlalka joined AM/NS India in 2019 and has played a key role in its growth strategy. Oommen will continue as a board member … Read more
In one of the most telling signals of the edtech sector’s correction, Unacademy is set to be acquired by upGrad in an all-stock deal valued at ₹2,055 crore-marking a sharp drop of over 90% from its 2021 peak valuation. The transaction, currently in its final stages, reflects how dramatically market dynamics have shifted over the … Read more
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