super.money, backed by Flipkart, has unveiled a new TV campaign featuring Salman Khan, positioning itself with a sharp, no-frills proposition-“No Drama. Only Cashback.” Breaking away from the high-energy, over-the-top advertising typically seen during the cricket season, the campaign takes a minimalist route. It is rooted in a clear consumer insight: today’s users prefer real, tangible … Read more
Apple has appointed Lilian Rincon as Vice President – Product Marketing for AI, strengthening its push in artificial intelligence. Rincon joins after nearly a decade at Google, where she led key initiatives across Shopping and Assistant products, bringing deep experience in consumer AI and product strategy.
VIDA, the electric mobility brand powered by Hero MotoCorp, has partnered with Kolkata Knight Riders (KKR) to launch the ‘6 for 6’ campaign-an initiative that connects on-field cricketing moments with real-world EV infrastructure growth. As part of the campaign, every six hit by KKR during the 2026 T20 season will lead to the installation of … Read more
Dylect has rolled out a new DVC campaign to promote its pressure washer range, blending cinematic storytelling with high-performance product messaging. Moving away from traditional demo-led advertising, the brand introduces a stylised “Don & Minions”-inspired universe-transforming everyday cleaning into an engaging, larger-than-life experience. The films open with a commanding Don inspecting his mansion, demanding spotless … Read more
Decathlon Sports India has unveiled its latest campaign film, ‘Welcome to the Avant-Garde’, for its specialist mountain label, Simond by Decathlon-marking a strategic push to connect with India’s rapidly growing community of outdoor enthusiasts. With roots in Chamonix dating back to 1860, Simond has long been associated with serious climbers and mountaineers navigating extreme terrains. … Read more
Gillette India has introduced the new Guard 3-in-1, strengthening its play in the value grooming segment with a product designed for India’s young, aspirational consumers. The launch is backed by a campaign featuring rising cricketer Abhishek Sharma as the brand ambassador. Built around the campaign thought ‘Bade League Ka Shave’, the initiative positions grooming as … Read more
boAt has renewed its partnership with Royal Challengers Bengaluru for the eighth consecutive year, continuing as the team’s Official Audio Partner ahead of the new IPL season. What started as a brand association has now evolved into a long-term cultural collaboration rooted in cricket, music, and youth engagement. The announcement, revealed through boAt’s social media, … Read more
Interio by Godrej Enterprises Group has launched its latest campaign, ‘Moments That Matter’, bringing a fresh perspective to how spaces influence emotions, behaviour, and human connection. At the heart of the campaign is a social experiment film that transforms design from a visual concept into a lived emotional experience. The campaign is backed by insights … Read more
Usha International has renewed its long-standing partnership with Mumbai Indians, marking 13 consecutive years of collaboration with the five-time IPL champions. The continued association reflects a shared vision rooted in performance, discipline, and the promotion of active lifestyles. As the 2026 T20 season begins, the partnership ensures strong brand visibility for Usha across key touchpoints. … Read more
Sunfeast Dark Fantasy has reimagined outdoor advertising by transforming a traditional hoarding into a live, immersive experience as part of its ‘1 Million Fantasies’ campaign. The activation converted a standard billboard into an interactive, on-ground event space, blurring the lines between static media and real-world engagement. What typically serves as a passive viewing format was … Read more
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