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Day: March 30, 2026

YouTube Lowers Monetisation Barrier, Opens Shopping Affiliate Programme to Smaller Creators

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YouTube has expanded its Shopping affiliate programme, now allowing creators with as few as 500 subscribers to participate. The move significantly lowers the monetisation threshold, opening up earning opportunities for a wider pool of emerging creators within the YouTube Partner Programme. With this update, eligible creators can tag and link products directly within their content-across … Read more

Fastrack Repositions Itself as a Style-First Brand with ‘Never Same. Never Sane.’ Campaign

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Fastrack has unveiled its latest campaign, ‘Never Same. Never Sane.’, marking a significant shift in its brand philosophy as it leans deeper into fashion, individuality, and youth culture. Featuring Siddhant Chaturvedi as the face of the campaign, the brand taps into a generation that resists being defined by a single identity. At the core of … Read more

JioStar Launches ‘Ek Hoke Dekh’ Campaign for IPL 2026 Celebrating Unity in Fandom

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JioStar, the official broadcast and digital partner for the TATA IPL, has unveiled its IPL 2026 campaign titled ‘Ek Hoke Dekh’, positioning the tournament as a powerful force that unites fans across the country. Featuring prominent cricketers including Ruturaj Gaikwad, Shreyas Iyer, Krunal Pandya, Tilak Varma, and Mohammed Siraj, the campaign film brings alive the … Read more

MiQ India Partners Happydemics to Strengthen Consumer-Centric Brand Lift Measurement

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MiQ India has entered into a strategic partnership with Happydemics to redefine how brand lift is measured in an increasingly data-driven yet fragmented media ecosystem. The collaboration signals a shift from traditional performance metrics toward a more consumer-centric approach, where real audience sentiment plays a central role in evaluating campaign success. By combining MiQ’s expertise … Read more

From Payments to Play: MobiKwik Enters IPL with Rajasthan Royals Partnership

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MobiKwik has stepped into the world of sports marketing, partnering with Rajasthan Royals as its Official Payments Partner for Indian Premier League 2026-marking the brand’s debut in cricket sponsorships. The association signals a strategic shift for MobiKwik as it looks to tap into India’s most high-energy, high-attention platform to scale its consumer connect. The partnership … Read more

Banking Meets Fandom: Jana SFB Taps RCB’s Momentum for IPL 2026

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Jana Small Finance Bank has partnered with Royal Challengers Bengaluru as its Official Banking Partner for Indian Premier League 2026, marking a strategic move to deepen consumer engagement during one of India’s biggest cultural moments. Video Link: https://www.instagram.com/reel/DWai1HaCe-e/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The association will run through the IPL 2026 season, with Jana SFB serving as the franchise’s exclusive … Read more

Breaking Payment Barriers: Pay10 Bets Big on Cross-Border Commerce with ‘Pay10 World’

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Pay10 has unveiled ‘Pay10 World’, a cross-border payments platform designed to simplify global transactions for Indian businesses, alongside its new campaign, ‘No Borders. Just Business.’ The launch comes after Pay10 secured authorisation under the Reserve Bank of India’s Payment Aggregator – Cross Border (PA-CB) framework, enabling it to facilitate both export and import transactions seamlessly. … Read more

Smarter Investing, Simplified: Angel One Positions Platform as the Real ‘Intelligent One’

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Angel One has launched its latest campaign, ‘The Intelligent One’, aimed at redefining how new-age users approach investing-by shifting the focus from investor expertise to platform intelligence. Built on the insight that investing today feels complex and intimidating, especially for first-time users, the campaign challenges the belief that one must master the markets before starting. … Read more

JioMart Turns Everyday Savings into a Show with the ‘Fayda Meter’

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JioMart has rolled out the latest phase of its “Time aur Paise Dono Bachaye” campaign, featuring Ranveer Singh and Deepika Padukone, introducing a sharper, more demonstrative take on everyday savings. Video Link: https://www.instagram.com/reel/DWaqUegAg6D/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the heart of the campaign is the ‘Fayda Meter’-a creative device designed to make savings tangible. Instead of simply communicating value, … Read more

From AI Tool to Ad Platform: ChatGPT’s Monetisation Play Picks Up Pace

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OpenAI’s early experiments with advertising on ChatGPT are already showing strong momentum, crossing $100 million in annualised revenue within just six weeks of launch in the United States. The pilot marks a significant shift in how the company is exploring monetisation beyond subscriptions. Introduced earlier this year, the ad model targets users on the free … Read more

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