Adobe has appointed Manoj Kohli to its International Advisory Board to support AI-led digital transformation for enterprises. Kohli brings decades of leadership experience, including roles at Bharti Airtel and SoftBank India, and will help guide organisations across global markets as Adobe expands its AI-driven innovation and customer engagement capabilities.
Metasports has appointed Manoj Kadarla as Head of Marketing for its strategy-based cricket game Hitwicket. He will lead user acquisition, brand, partnerships, and social across current and upcoming titles, while building a scalable marketing engine. Kadarla brings over a decade of experience, including eight years at Dream11, where he was part of the core growth … Read more
In an era where festive campaigns often lean on surface-level symbolism, Parle-G takes a more rooted, culturally immersive approach with its latest Bihu campaign-one that prioritises authenticity over amplification. Built on its long-standing thought, “Jo auron ki khushi mein paaye apni khushi,” the campaign unfolds in two parts. It begins with a music-led prequel that … Read more
Sony Pictures Networks India (SPNI) is set to revive the culture of live award shows with the Chetak SCREEN Awards 2026, airing on April 5 at 8:00 PM IST. The ceremony will be broadcast on Sony Entertainment Television and streamed simultaneously on Sony LIV, alongside a live showcase on YouTube-marking a significant shift towards real-time, … Read more
The latest COMvergence New Business Barometer for 2025 highlights a strong year of consolidation and competition within India’s media agency landscape, with WPP, Publicis, and Omnicom Media Group (OMG) leading the group rankings. At the agency level, EssenceMediacom emerged as the clear leader, securing new business worth $233 million-significantly ahead of competitors. Wavemaker followed in … Read more
Goafest 2026, South Asia’s premier festival celebrating creativity and advertising excellence, has officially opened delegate registrations for its 19th edition. Scheduled to take place from May 20 to 22, 2026, at Taj Cidade de Goa Horizon, the festival is expected to bring together professionals from across advertising, media, and marketing. Early Bird registrations are currently … Read more
Creativefuel has introduced a new LinkedIn-focused vertical, “Subtle Company,” signalling a shift towards platform-specific marketing strategies. The move comes in response to growing client demand for content that feels less promotional and more credibility-driven on LinkedIn. Designed as a platform-first offering, Subtle Company will focus on LinkedIn-native formats such as thought leadership, founder and leadership … Read more
Flipkart’s latest campaign brings a clever twist to cricket culture by featuring New Zealand umpire Billy Bowden in a quirky, insight-led film. Known for his theatrical umpiring style, Bowden plays the role of a professor at the fictional “Billy’s Cognitive Coaching Institute,” where he teaches students how to “decode” deals using familiar cricket signals. The … Read more
Astrotalk has launched a new digital campaign during the IPL season, shifting away from traditional advertising to embrace relatable, slice-of-life storytelling. Directed by filmmaker Nitesh Tiwari, known for films like Dangal and Chhichhore, the campaign features three films that explore everyday emotional dilemmas around relationships, commitment, and financial stability. Each film follows a protagonist navigating … Read more
Maruti Suzuki has introduced “Quickstop,” a new service format designed to make vehicle maintenance faster, more accessible, and seamlessly integrated into daily routines. Built as compact, container-based service units, Quickstop enables routine servicing and minor repairs without the need for traditional workshop visits. These prefabricated units are strategically placed in high-density locations such as corporate … Read more
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