Lentra has appointed Rajesh Kumar Rathanchand as CEO. With over three decades in financial services, including leadership roles at TransUnion CIBIL and HDFC Bank, Rathanchand will drive Lentra’s business and technology functions, focusing on product development, credit analytics, and global expansion. Founder D Venkatesh highlighted that his expertise will strengthen Lentra’s mission to be a … Read more
Aadhar Housing Finance has launched its new campaign, “GharLelo,” bringing focus to the emotional and financial realities of owning a home in India. Through two films, the campaign captures the aspiration of homeownership while addressing the complexities faced by individuals, especially from the EWS and LIG segments. Rooted in the familiar cultural nudge of “ghar … Read more
KP Group has joined hands with Delhi Capitals as an associate sponsor for IPL 2026, strengthening its presence in one of India’s biggest sporting platforms. The partnership will see the renewable energy company integrate its brand across both on-ground and digital touchpoints throughout the tournament. As part of the association, KP Group will gain visibility … Read more
Centrum, the multivitamin brand from Haleon, has launched a new campaign for Centrum Recharge, its effervescent drink mix designed to support energy, hydration, and immunity. With a focus on everyday fatigue, the campaign positions the product as a simple, nutrient-led solution for consumers navigating busy, demanding routines. Priced at ₹10 per sachet, Centrum Recharge combines … Read more
Saugata Mukherjee has announced his exit from SonyLIV after a prolific three-and-a-half-year tenure as executive vice president and head of content. Under his leadership, the platform delivered standout originals like The Hunt, Maharani S4, and Freedom at Midnight S2, shaping SonyLIV’s creative identity. Mukherjee reflected on the journey as a collective effort driven by risk-taking, … Read more
Dentsu has appointed Takeshi Sano as director, representative executive officer, president and global CEO, effective March 27, 2026, while he continues as CEO of dentsu Japan. In his expanded role, Sano will drive transformation, streamline the global structure, and accelerate execution using AI, data, and technology, with a focus on client-centric growth, stronger overseas business, … Read more
The Indian Premier League’s (IPL) media rights story, long defined by exponential growth, may be entering a phase of stabilisation. According to a recent Media Partners Asia (MPA) report titled The IPL – Teams, Rights & Valuations, the 2028–32 media rights cycle is expected to remain flat at $5.4 billion-the same valuation as the current … Read more
bigbasket has renewed its partnership with Royal Challengers Bengaluru (RCB) as the official quick commerce partner for IPL 2026, marking its third consecutive year of collaboration. The association follows RCB’s landmark title-winning season last year, further strengthening the bond between two brands deeply rooted in Bengaluru’s culture. Extending beyond the men’s team, bigbasket has also … Read more
CREX has partnered with Delhi Capitals as the official fan engagement partner for IPL 2026, signalling a shift in how cricket is experienced beyond passive viewing. The collaboration introduces interactive, quiz-led formats designed to engage fans in real time during live matches. Through the CREX app, users will be able to participate in match-based quizzes … Read more
Skechers has renewed its partnership with Mumbai Indians, continuing as the team’s official kit partner for the third consecutive season ahead of IPL 2026. The collaboration reinforces a shared focus on performance, consistency, and a deep-rooted connection with fans. As part of the association, Skechers will once again design and deliver high-performance kits tailored for … Read more
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