Vikram Solar has renewed its partnership with Kolkata Knight Riders (KKR) for the second edition of its ‘Sixes for Solar’ initiative-an idea that smartly bridges cricketing excitement with real-world impact. Moving beyond awareness, the campaign now focuses on tangible outcomes, where every six hit by KKR contributes to solarising homes. At its core, the initiative … Read more
Tissot has unveiled a new campaign, “When Confidence Whispers from the Wrist,” to spotlight its Gentleman collection, featuring actor Daniel Ings. Built on a character-led narrative, the campaign blends humour with everyday situations to present confidence not as loud or performative, but as something subtle, intuitive, and ever-present. Set against the backdrop of a film … Read more
Navin’s has rolled out a new campaign for its residential project, Starwood Towers 3.0, highlighting evolving homebuyer preferences in urban markets. The campaign focuses on key factors such as proximity to essentials, lifestyle amenities, and the availability of ready-to-move-in homes. Set in Medavakkam, the project spans 9.85 acres and features two towers-Maple and Cedar-offering a … Read more
Geetika Thakur has moved on from Havas Play, where she served as senior vice president and head of social. Over nearly eight years across the Havas network, she led social strategy, managed integrated marketing mandates, and handled businesses including Reckitt Hygiene. With 15+ years of experience, Thakur has previously worked with agencies like Contract India, … Read more
SOCIAL has revived its #DoosraStadium experience for the ongoing cricket season, turning its outlets into high-energy match-viewing hubs. Running from March 28 to May 31, the format is live across cities including Mumbai, Delhi-NCR, Bengaluru, Pune, Hyderabad, and Kolkata. The initiative blends live match screenings with interactive elements, themed menus, and a community-driven atmosphere. This … Read more
Spotify has introduced a new suite of advertising formats, tools, and research, signalling its evolution from a music streaming service to a multi-format media platform. The move aims to offer brands more immersive and interactive ways to connect with audiences. The platform is expanding across audio, video podcasts, and interactive experiences, reflecting changing user behaviour … Read more
BHIM Payments App has unveiled its new campaign, ‘Mahi Way’, featuring MS Dhoni, positioning the platform around simplicity, trust, and reliability in digital payments. The campaign highlights everyday payment scenarios where users often face multiple options, reinforcing how BHIM offers a straightforward and dependable choice. It focuses on key features such as scan-and-pay and instant … Read more
ITC Limited has acquired control of Sproutlife Foods Private Limited, the company behind the Yoga Bar brand, effective April 1, 2026. With a 47.5% stake on a fully diluted basis and the right to nominate a majority of board directors, ITC has made Sproutlife its subsidiary under the Companies Act, 2013. The move aligns with … Read more
NODWIN Gaming has reappointed Sidharth Kedia as Chief Strategy and Investments Officer. Kedia returns to lead strategic growth, partnerships, and investment initiatives, strengthening the company’s focus on expanding its esports and gaming ecosystem.
Aparajita Puri has joined Microsoft as Managing Director for India and South Asia, marking a leadership transition after more than a decade at McKinsey & Company. Announcing the move on LinkedIn, Puri described her time at McKinsey as an “incredibly rewarding journey,” where she worked with global clients across industries, built long-term partnerships, and contributed … Read more
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