Day: April 1, 2026

AJIO has introduced a playful new feature called ‘EX-CHANGE’, turning post-breakup clutter into shopping credits in a campaign that blends humour with commerce. Designed as a tongue-in-cheek initiative, the feature allows users to exchange clothes belonging to former partners in return for credits that can be redeemed across the platform. Video Link: https://www.instagram.com/reel/DWjCLtvD3tp/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The process … Read more

Kazam has introduced a quirky April Fool’s Day campaign with the launch of ‘Vrooom’-a fictional “fortified energy drink” built around the tagline ‘0 to 100. No Plug Required.’ While humorous on the surface, the campaign cleverly highlights a serious message around EV performance during India’s peak summer months. Conceptualised as a tongue-in-cheek stunt, the campaign … Read more

PharmEasy has relaunched its ‘On-time or Free’ (OTOF) campaign during the ongoing cricket season, aiming to reinforce trust in its diagnostics services while addressing a key consumer concern-delays in sample collection. The campaign, which went live on March 28 and will run until July, is being promoted across connected TV, mobile, and social media platforms … Read more