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Fiesta India Reimagines Sexual Wellness with ‘Unwrap the Fun’ Campaign

Fiesta India Condoms, an international brand from DKT India, has officially entered the Indian market with its latest campaign, ‘Unwrap the Fun’, signalling a shift in how the sexual wellness category is communicated. Already present in over 20 global markets, Fiesta aims to move beyond traditional, functional messaging and introduce a more expressive, confident, and … Read more

Omnicom Advertising India Appoints Rohan Mehta as Chief Transformation Officer

Rohan Mehta has been appointed Chief Transformation Officer at Omnicom Advertising India, marking a new group-wide leadership role after 14 years of building Kinnect. He will focus on integrating capabilities across agencies like BBDO, TBWA\Lintas, McCann, Mudra, and 22Feet Tribal, with the aim of creating scalable, unified solutions and driving stronger impact for clients across … Read more

Publicis Doubles Down on Sports with 160over90 Acquisition

Publicis Groupe has announced a definitive agreement to acquire 160over90, marking a major step in strengthening its sports and culture marketing capabilities. The agency, currently a division of WME Group, will integrate into Publicis Sports and report to Suzy Deering. With over 670 employees across the US, UK, EMEA, and APAC, 160over90 brings deep expertise … Read more