Pluckk has partnered with Global Sports as the official health partner for the Indian Open 2026 pickleball tournament, reinforcing its positioning at the intersection of fitness, nutrition, and active lifestyles. Held from April 1 to 5 at CrossCourt Sports in Hyderabad, the event brought together players and enthusiasts amid the sport’s growing popularity in India. … Read more
Creativeland Asia has unveiled ‘VIDA VAKA VOOM’, a high-energy anthem for Hero Vida, created in collaboration with Kolkata Knight Riders. Composed by Amit Trivedi, the track forms the centrepiece of a larger campaign designed to blend mobility with the electrifying spirit of cricket fandom. Built as a chant-led anthem, ‘VIDA VAKA VOOM’ is crafted to … Read more
The opening phase of Indian Premier League 2026 has recorded a 10% rise in television ad volumes compared to the same four-match window last year, according to data from TAM AdEx. While this signals continued advertiser interest in the league’s massive reach, the underlying dynamics reveal a more concentrated advertising ecosystem. Despite the increase in … Read more
B’spoke Wellness has appointed Malaika Arora as its brand ambassador, marking a strategic move to strengthen its presence in the fast-growing preventive nutrition segment. As consumers increasingly shift towards lifestyle-led health and daily wellness routines, the brand aims to position itself as a credible, science-backed choice in the category. B’spoke Wellness offers a range of … Read more
Asaya has unveiled its latest brand film, ‘Down to the Molecule’, spotlighting hyperpigmentation-one of the most common yet underrepresented concerns for individuals with melanin-rich skin. Moving beyond conventional skincare storytelling, the campaign blends science with emotion, offering a more honest and empowering perspective. The film captures real-life skin journeys through intimate storytelling and close-up visuals, … Read more
realme has consolidated its social media mandate with Creativeland Asia, bringing the agency on board to lead and streamline its digital presence. The move comes as the brand looks to strengthen its communication across platforms and maintain a consistent voice in the highly competitive smartphone market. With this partnership, Creativeland Asia will drive realme’s social … Read more
FanCode has reinforced its position as the go-to destination for golf enthusiasts in India by securing exclusive broadcast rights for three of the sport’s most prestigious Major championships-The Masters, the PGA Championship, and the U.S. Open. This marks the second consecutive year that the platform will serve as the “Home of Golf in India,” bringing … Read more
Aditi Roy has joined Akasa Air as Head of Corporate Communications and CSR, after a nine-year stint at Novartis India, where she most recently served as Associate Director – External Engagement and Pharma Communications. Roy brings experience across communications, patient advocacy, and stakeholder engagement, and has previously worked with SPAG Asia, Fleishman-Hillard, Text 100, K2 … Read more
Pankaj Jain has joined The Times of India (Bennett Coleman & Co. Ltd.) as Director – Legal. He brings over 25 years of experience across pharmaceuticals, insurance, and professional services, and joins from AstraZeneca Pharma India, where he served as Head of Legal. In his new role, Jain will lead legal strategy, compliance, litigation, contracts, … Read more
Naturals Ice Cream has partnered with Bombay Sweet Shop to introduce a limited-edition range of summer flavours, bringing together classic favourites with a modern twist. The collaboration features two unique variants-Tender Coconut Naga Chilli and Coffee Fudge Crunch-reimagining Naturals’ signature offerings with creative additions from Bombay Sweet Shop. The new flavours reflect a shared brand … Read more
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